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Brand and Marketing Services for Her Moves

Value

€600k

Deadline

16 Apr

This tender seeks a contractor to deliver brand and marketing services for the Her Moves initiative over three years. The contractor will need to provide detailed pricing and a comprehensive plan for their services.

Must-haves

Fail any = disqualified
Required

Full details of additional preparation costs must be included as part of the Tender Submission

Background

The contractor will be tasked with developing and implementing marketing strategies that align with the objectives of the Her Moves initiative. This includes creating promotional materials, managing campaigns, and engaging with target audiences. The work will span three years, with specific deliverables and pricing outlined for each year. The contractor must also include any additional preparation costs in their submission.

What this involves

{'scope': "Provision of brand and marketing services for Sport Ireland's Her Moves programme under a single-supplier framework for three years. Detailed service scope is in the RFT (not available in provided documents).", 'timeline': 'Three-year framework agreement (Year 1, Year 2, Year 3).', 'citations': {'scope': ['SI-2613 Brand and Marketing Services for Her Moves RFT.zip:1'], 'timeline': ['SI-2613 Brand and Marketing Services for Her Moves RFT.zip:1']}, 'deliverables': ['Brand and marketing services for Her Moves per annual work programme (Year 1, Year 2, Year 3)', 'Completed pricing schedule with per-year cost breakdown and blended daily rate for additional services'], 'scope_summary': "Establishment of a single-supplier framework for the provision of brand and marketing services for Sport Ireland's Her Moves programme over three years. Pricing is structured as a three-year schedule (Year 1, Year 2, Year 3) based on daily/hourly rates plus allocated costs.", 'summary_brief': 'Sport Ireland requires a single supplier to provide brand and marketing services for the Her Moves programme under a three-year framework agreement. Tenderers must price Years 1, 2, and 3 separately using a daily/hourly rate and cost structure. A blended daily rate for additional services must also be provided. Evaluation is on total cost (Y1+Y2+Y3, ex VAT). The detailed service specification and award criteria are contained in the RFT (not available in the provided chunks — only the pricing schedule was available).', 'summary_detailed': 'Sport Ireland is procuring brand and marketing services for the Her Moves programme under reference SI-2613. The procurement is for a single-supplier framework over three years. The pricing schedule requires tenderers to itemise costs by year (Year 1, Year 2, Year 3) as a cost per hour/day or allocated cost, with number of days and total cost (ex VAT). A blended daily rate for additional services must also be quoted. Evaluation is based on the combined total (Y1+Y2+Y3) ex VAT. VAT rates must be stated for information purposes. Full additional preparation costs must be included in the tender submission. Only the pricing schedule document was available in the provided chunks; the detailed technical specification, award criteria, and contract terms are in the main RFT.'}

Marketing strategy development
Creation of promotional materials
Management of social media campaigns
Community engagement activities
Annual reports on marketing effectiveness

Scoring

commercial

Price

40%
technical

Methodology

30%

Lots (1)

Lot 1: Brand and Marketing Services for Her Moves

Provision of branding, marketing, and campaign management services for the Her Moves initiative.

Documents (1)

ZIP

SI-2613 Brand and Marketing Services for Her Moves RFT.zip

860.0 KB · RFT / Invitation to Tender

Original notice text

Sport Ireland invites submissions from qualified brand and marketing agencies to lead the next strategic and creative phase of Her Moves, a national movement designed to inspire teenage girls (aged 12–19) to find something that moves them. The agency will be expected to deliver a multi-year marketing programme with ongoing creative and communications delivery. Sport Ireland is looking to appoint an agency to build on the work to date and continue to manage and activate the campaign side (communication and promotion) to support and inspire even more girls to get involved in sport and physical activity.

AI analysis updated 3 months, 4 weeks ago

Bid ↗
Details

Value

€600k

Deadline

16 Apr

View on eTenders ↗

Procedure

Open

Clarification

01 Apr 2026

eTenders ID

7725037

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