Global PR Evaluation Services including Online Media Monitoring Services
Value
€1.1m
Deadline
15 Apr
15 Apr 2026
Value
€1.1m
Deadline
15 Apr
Global PR evaluation and online media monitoring services for Tourism Ireland
Global PR evaluation and online media monitoring services for Tourism Ireland
Bidder profile
Ideal bidders are firms experienced in public relations and media monitoring with strong compliance and documentation capabilities.
Risks & flags
- Information asymmetry
- Compliance risks
- Timeline compression
Briefing
AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.
1. At a glance
| Field | Detail |
|---|---|
| Buyer | Tourism Ireland CLG |
| Title | Global PR Evaluation Services including Online Media Monitoring Services |
| CPV / category | services / Marketing & Communications |
| Estimated value | €1150000.00 |
| Per-year (if multi-year) | not stated |
| Procedure type | not stated |
| Lots | not stated |
| Location | not stated |
| Contract length | not stated |
| Submission deadline | 2026-04-15T11:00:00+00:00 |
| Go-live / start | not stated |
2. Scope of Work
This procurement covered the supply scope described in the tender pack for Global PR Evaluation Services including Online Media Monitoring Services. The contract shape pointed to operational delivery against buyer demand, documented ordering, and conformance with specification, quality, and administrative requirements set out in the RFT documents. The package indicated a formal competition route with standard Irish public-procurement controls around qualification, response formatting, and deadline compliance.
- Contract title and category indicate supply activity for Marketing & Communications under buyer workflows in Tourism Ireland CLG.
- Submission package must align with the RFT structure published through the buyer's procurement channel.
- Day-to-day obligations include order fulfilment, documentation, and compliance evidence for the awarded framework or contract lot.
- Technical and commercial responses must map directly to mandatory requirements and the pricing schedule format in the tender pack.
- Evidence trail must be maintained for declarations, eligibility proofs, and any product or service specifications named in attachments.
- Numerical obligations surfaced in the verified extract: d they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for (i)Employer’s Liability Insurance with an indemnity limit of €13,000,000 (ii)Public Liability Insurance with an indemnity limit of €6,500,000 (iii)Professional Indemnity Insurance with an indemnity limit of € 1,000,000 A4 GDPR / IT Security Compliance TOUR; NAME POSITION TELEPHONE EMAIL INSURANCE: Please note that Tourism Ireland’s normal minimum requirements are as follows: Employer’s Liability Insurance with indemnity limit of €13,000,000 Public Liability Insurance with an indemnity limit of € 6,500,000 Professional Indemnity Insurance with an indemnity limit of € 1,000,000 Please enter details of insurance cov; Page 4 of 18 Q# QUESTIONS ANSWERS documentation to Tourism Ireland in relation to insurance cover for (i)Employer’s Liability Insurance with an indemnity limit of €13,000,000 (ii)Public Liability Insurance with an indemnity limit of €6,500,000 (iii)Professional Indemnity Insurance with an indemnity limit of € 1,000,000 If we do not meet the minimum requireme
The source material indicated that bidders had to ground claims in tender forms and supporting evidence, rather than generic company profiles. Where the verified extract provided numerical conditions, those figures were treated as the binding baseline for suitability. Where the extract did not provide a number, the requirement remained not specified at briefing stage and required direct review of the underlying attachment before pricing sign-off.
3. Background & buyer context
The buyer ran this competition to secure a structured procurement route for the stated category and keep continuity of supply under public-sector purchasing controls. The tender format suggested a compliance-led process with a defined close date and a document trail through the procurement portal. The context indicated a need for contract certainty, auditable supplier selection, and predictable service or goods availability during the contract term. No explicit incumbent detail was surfaced in the verified extract provided to this worker, so incumbent advantage had to be assessed from full attachment review and clarification responses.
4. Eligibility & selection criteria
- Turnover requirement — not specified for this tender
- Insurance
- Public Liability — €6,500,000
- Professional Indemnity — €1,000,000
- Certifications — not specified for this tender
- Past experience — not specified for this tender
- Personnel — not specified for this tender
- Geographic / facility constraints — not specified for this tender
Binding numerical extract used for this section: d they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for (i)Employer’s Liability Insurance with an indemnity limit of €13,000,000 (ii)Public Liability Insurance with an indemnity limit of €6,500,000 (iii)Professional Indemnity Insurance with an indemnity limit of € 1,000,000 A4 GDPR / IT Security Compliance TOUR; NAME POSITION TELEPHONE EMAIL INSURANCE: Please note that Tourism Ireland’s normal minimum requirements are as follows: Employer’s Liability Insurance with indemnity limit of €13,000,000 Public Liability Insurance with an indemnity limit of € 6,500,000 Professional Indemnity Insurance with an indemnity limit of € 1,000,000 Please enter details of insurance cov; Page 4 of 18 Q# QUESTIONS ANSWERS documentation to Tourism Ireland in relation to insurance cover for (i)Employer’s Liability Insurance with an indemnity limit of €13,000,000 (ii)Public Liability Insurance with an indemnity limit of €6,500,000 (iii)Professional Indemnity Insurance with an indemnity limit of € 1,000,000 If we do not meet the minimum requireme
5. Award criteria & scoring
The award model followed MEAT-style evaluation where published criteria and weights governed scoring after qualification. The exact weighting structure required confirmation from the pricing and quality schedules if not explicit in the extract below.
| Criterion | Weight (%) | Sub-criteria | Minimum threshold |
|---|---|---|---|
| Price | not stated | not stated | not stated |
| Quality / Technical merit | not stated | not stated | not stated |
Price/quality split: not stated.
6. Submission requirements
- Method statement / response document — complete the buyer template and answer each requirement in the order requested; page limits not stated in the extract.
- CVs — provide role-based CVs where requested; page count not stated.
- Pricing schedule — submit the issued pricing schedule in its required format; alternative layouts were not stated as acceptable.
- Case studies — number and value bands not stated in the extract.
- Declarations — include ESPD or equivalent declarations, tax and legal standing confirmations, and conflict disclosures where requested by the pack.
- Mandatory site visit — not stated in the extract.
- Submission portal — submit via eTenders or the named portal before the stated deadline; late submissions are typically non-compliant.
7. Key dates & process
| Milestone | Date / timing |
|---|---|
| RFT issued | not stated |
| Clarification deadline | not stated |
| Mandatory site visit | not stated |
| Tender deadline (date + time) | 2026-04-15T11:00:00+00:00 |
| Expected award | not stated |
| Contract start | not stated |
| Go-live / mobilisation | not stated |
8. Contract terms that matter
The contract term and extension mechanics were not fully stated in the extracted metadata, so bidders had to read the form of contract and schedules for binding duration language. Payment timing, service levels, and remedies for non-performance were also attachment-driven in this pack. IP, subcontracting permission, and any security instruments such as bonds or guarantees were not explicit in the verified extract supplied here. The practical implication was that commercial risk sat in the contract appendices, and bid/no-bid confidence depended on reviewing those clauses before final pricing.
9. Risks, red flags & unusuals
The main risk in this competition was information asymmetry between headline metadata and full contractual detail. Numerical gates for insurance appeared in the verified extract, but other qualification thresholds were not explicitly surfaced, so an under-scoped response could fail on compliance before scoring. Another risk was timeline compression if clarification timing and mobilisation expectations were tighter in the attachments than in the metadata view. No specific unusual legal mechanism was confirmed in the extract provided to this worker; the red-flag check therefore depended on line-by-line attachment review.
10. SME fit assessment
This tender looked most accessible to firms that already operated in the stated category and could evidence public-procurement compliance at submission stage. A credible bidder profile was a supplier with documented quality controls, tender-writing capacity, and insurance levels aligned to the verified figures where listed. Consortium or named subcontracting arrangements were not specified in the extract and needed confirmation in the RFT rules. Bid-preparation effort was typically several working days for data gathering, drafting, pricing, and internal approvals, with additional time if technical attachments were extensive. Pwin signals from this extract alone were neutral because incumbent status and prior winners were not explicitly surfaced.
11. Where to dig deeper
- Source RFT file(s): INSTRUCTIONS PBP2026.pdf, COST BREAKDOWN.XLS
- eTenders CFT ID: not stated
- Clarification contact / portal: eTenders clarification portal
- Priority attachments: INSTRUCTIONS PBP2026.pdf, COST BREAKDOWN.XLS, SCHEDULE 2 RESPONSE PBP2026.docx
Can you bid?
Minimum turnover
€375,000
Public liability insurance
€6,500,000
Professional indemnity insurance
€1,000,000
Scoring
Most Economically Advantageous Tender
Quality of Service
Price
Lots (1)
Provision of services for evaluating global PR efforts, including online media monitoring, tagging, and reporting.
Documents (6)
INSTRUCTIONS PBP2026.pdf
752.3 KB · RFT / Invitation to Tender
COST BREAKDOWN Revised 2.xlsx
21.5 KB · Pricing / BOQ / Schedule of Rates
SCHEDULE 3.1 Services Contract (Tourism Ireland) EEA.pdf
279.1 KB · Contract / Agreement / Terms
CLARIFICATION Document PBP2026.pdf
486.3 KB · Clarification / Addendum
ESPD.docx
76.7 KB · ESPD (European Single Procurement Document)
SCHEDULE 2 RESPONSE PBP2026.docx
117.5 KB · Appendix / Annex
Original notice text
Tourism Ireland wishes to contract a supplier to support with qualitative media evaluation of global earned media coverage, resulting from Tourism Ireland’s investment, currently spanning 17 markets. As part of this contract, the supplier will provide a centralised online media monitoring service which feeds into the global evaluation database and dashboard, as well as receiving offline media results from multiple monitoring suppliers across markets [Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Great Britain, Italy, New Zealand, Netherlands, Norway, Spain, Sweden, Switzerland, and US.]. The Contract Period will be for up to 5 years subject to budget, annual performance review, and other factors. The Contract may, at Tourism Ireland’s absolute discretion, be extended annually for two further years, up to a maximum term of 7 years. It is anticipated that the Contract will commence in September 2026. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS.
AI analysis updated 3 months, 4 weeks ago
Value
€1.1m
Deadline
15 Apr
Buyer
Tourism Ireland CLGLocation
Global, focusing on overseas media markets
Procedure
Open
Clarification
25 Mar 2026
eTenders ID
7661742
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