Provision of Individual Giving Fundraising Consultancy Services

Background

The contractor will be responsible for delivering a range of services aimed at boosting Depaul's Individual Giving fundraising program. This includes crafting campaign strategies, producing creative materials, and managing direct mail and digital fundraising efforts. The agency will also provide strategic consultancy to enhance donor engagement and retention, ensuring alignment with Depaul's mission to support vulnerable communities.

What this involves

{'scope': 'Individual Giving fundraising consultancy services including: campaign development and creative production for 6–8 direct mail appeals annually (cash appeals, care campaigns, donor communications); digital fundraising support (landing pages, email journeys, lead generation, paid social, digital donor acquisition); strategic consultancy (IG strategy planning, donor data audits, proposition and product development, donor journey mapping, regular giving product development); donor engagement initiatives (new donor welcome journey, bespoke donor surveys, second gift appeals). Campaigns cover both Republic of Ireland and Northern Ireland with tailored messaging for each jurisdiction.', 'timeline': 'Initial 1-year contract with option to extend for additional periods subject to satisfactory performance', 'citations': {'timeline': ['Call For Tender - Individual Giving Programme_Creative Agency 2026 .pdf:2'], 'deliverables': ['Call For Tender - Individual Giving Programme_Creative Agency 2026 .pdf:2', 'Call For Tender - Individual Giving Programme_Creative Agency 2026 .pdf:3'], 'scope_summary': ['Call For Tender - Individual Giving Programme_Creative Agency 2026 .pdf:0']}, 'deliverables': ['Direct mail fundraising campaigns (6–8 per year)', 'Campaign creative — copywriting, design, and messaging', 'Donor journey mapping', 'Regular giving product development', 'Campaign performance analysis and optimisation reports', 'Digital fundraising campaign support', 'Individual Giving strategy update', 'Strategic advice on donor engagement and retention'], 'scope_summary': 'Depaul Ireland requires an experienced fundraising consultancy agency to support the development, creative production, strategic growth and delivery of its Individual Giving programme, including direct mail campaigns, donor journeys and digital fundraising initiatives across Ireland and Northern Ireland.', 'summary_brief': 'The agency will deliver 6–8 direct mail appeals per year, develop digital fundraising campaigns, support strategy planning, conduct donor data audits, and develop regular giving products. The contract is approximately €100,000 per annum (agency fees only) for an initial one-year term with extension options. Depaul has an active donor file of approximately 5,000 and a lapsed file of 7,000–9,000.', 'summary_detailed': "Depaul Ireland (established 2002, operating 43 services across Ireland and Northern Ireland) is appointing a fundraising consultancy agency to develop and deliver its Individual Giving programme. The programme generates approximately €1 million income annually with an average gift of €108.83 (ROI) / €95.45 (NI). The agency will deliver 6–8 direct mail appeals per year (cash appeals, care campaigns, donor communications), digital fundraising including landing pages, email journeys, lead generation and paid social, plus strategic consultancy covering IG strategy planning, donor data audits, proposition development, donor journey planning, and regular giving product development. The current IG strategy exists but needs updating. Depaul's donor profile is predominantly female, aged 65+. The agency must comply with the Charities Regulator guidelines and the Charities Institute Ireland Fundraising Code of Practice."}

Scoring

Lots (1)

Documents (4)