European Week of Sport Campaign Tender

Background

The contractor will provide a detailed campaign approach for the European Week of Sport, which includes creative concepts, social media strategies, and stakeholder toolkits. While they are not required to produce finished assets at the tender stage, they must demonstrate their methodologies and previous work examples. The contractor will also need to create a minimum of three storyline videos each year, with a preference for 60-second social-friendly cuts. The overall budget for this project is set at €50,000 annually.

What this involves

{'scope': 'Full annual communications management for the European Week of Sport including: campaign planning and strategy; concept development; video production (minimum 3 x 60-second storyline videos); editorial placement (minimum 3 per year); paid social advertising (€5,000 per year); stakeholder toolkit design and production (Canva-based assets); and post-campaign reporting. Work cycle: planning January–April, peak delivery July–September, reporting by October.', 'timeline': '4-year single-supplier framework, 2026–2029. Annual cycle: planning January–April, delivery May–September, reporting October.', 'citations': {'timeline': ['1. SI-2605 EWOS Clarifications and responses_13.03.2026.xlsx:2', '1. SI-2605 EWOS Clarifications and responses_13.03.2026.xlsx:3'], 'deliverables': ['1. SI-2605 EWOS Clarifications and responses_13.03.2026.xlsx:1', '1. SI-2605 EWOS Clarifications and responses_13.03.2026.xlsx:2'], 'scope_summary': ['1. SI-2605 EWOS Clarifications and responses_13.03.2026.xlsx:0', '1. SI-2605 EWOS Clarifications and responses_13.03.2026.xlsx:1', '1. SI-2605 EWOS Clarifications and responses_13.03.2026.xlsx:3']}, 'deliverables': ['Minimum 3 storyline videos (60-second social-friendly cuts) per year', 'Minimum 3 sponsored editorial placements per year', '€5,000 paid social advertising per year', 'Stakeholder toolkits (Canva-based assets) per year', 'Annual post-campaign report (by October each year)'], 'scope_summary': 'Sport Ireland requires a communications agency to plan and deliver brand and campaign communications for the annual European Week of Sport (EWoS) over a 4-year framework.', 'summary_brief': 'Sport Ireland is establishing a single-supplier framework (SI-2605) for brand and communications management for the European Week of Sport campaign for 2026–2029. The annual budget is €50,000 per year plus VAT (€200,000 total framework value). Minimum deliverables per year include 3 storyline videos (60-second social-friendly cuts), 3 sponsored editorial placements, and €5,000 paid social advertising. This is a full-cycle annual engagement covering planning (January–April), delivery (May–September), and post-campaign reporting (October).', 'summary_detailed': "Sport Ireland runs Ireland's participation in the EU's European Week of Sport (#BeActive) each year. The appointed agency will manage the full annual communications cycle for years 1–4 (2026–2029). Core deliverables each year include: minimum 3 storyline videos (preferred 60-second social-friendly cuts, longer formats may be required for European School Sport Day); minimum 3 sponsored editorial placements (unpaid PR or paid within the €50k budget); €5,000 dedicated paid social advertising budget; and stakeholder toolkits (e.g. Canva-based assets). Graphic design, photography, and printing costs beyond stakeholder toolkits will be covered separately by Sport Ireland. Athlete fees, influencer fees, and paid editorial placement costs must all fit within the €50,000 annual budget. Tenderers should not rely solely on athlete access. Years 2–4 are subject to change depending on funding and/or project scope. Sport Ireland holds an image/video archive dating to 2015 available to the appointed provider. Pricing is evaluated across all four years combined (Y1+Y2+Y3+Y4). No mock-ups or finished creative assets are required at tender stage."}

Scoring

Lots (1)

Documents (3)