Provision of Creative Campaign Services

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

The Office of the Director of Authorised Intervention Tuam ran this procurement for “Provision of Creative Campaign Services” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:

• Title: Provision of Creative Campaign Services
• ority estimates that the expenditure on the Services to be covered by the proposed Services Contract may amount to some €65,000
• ority estimates that the expenditure on the Services to be covered by the proposed Services Contract may amount to some €65,000 (excl
• with delivery of the Campaign Brief Please note that the total available budget for the provision of this service is €65,000 excluding VAT
• ODAIT would like to make potential tenderers aware that the contract value of €65,000 is the full budget available for this service and needs to account for agency f
• rer shall be required to supply its Tax Clearance Access Number and Tax Reference Number to facilitate online verification of their tax status by
• [20251125 Creative Campaigns RFT.docx] ServicesRFTXX092025
• 1.1 The Office of the Director of the Authorised Intervention, Tuam (ODAIT) (the “Contracting Authority”) invites tenders (“Tenders”) to this request for tenders (“RFT”) from economic operators (“Tenderers”) for the provision of the services as described in Appendix 1 to this RFT (the “Services”).
• 1.2 In summary, the Services comprise:
• Provision of strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
• Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms;
• This public procurement competition (the “Competition”) will be conducted in accordance with the open procedure under the European Union (Award of Public Authority Contracts) Regulations 2016 (Statutory Instrument 284 of 2016) (the “Regulations”). Any contract that may result from this Competition (the “Services Contract”) will be issued for a term of 1 year subject to available budget and satisfactory contractor performance (“the Term”). Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.

3. Background & buyer context

The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.

• Provision of strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
• Contracting Authority policy seeks to encourage participation on a fair and equal basis by Small and Medium Enterprises (“SME”s) in this Competition. SMEs that believe the scope of this Competition is beyond their technical or business capacity are encouraged, subject to paragraph 2.5, to explore the possibilities of forming relationships with other SMEs or with larger enterprises. Through such relationships they can participate and contribute to
• The Office of the Director of Authorised Intervention, Tuam (ODAIT) is an independent office established under the Institutional Burials Act 2022. ODAIT’s objectives are to recover and forensically analyse, and to memorialise and bury with respect and dignity, human remains recovered from the site of the former Mother and Baby Institution in Tuam, Co. Galway.
• The Public Awareness Campaign – ODAIT Identification Programme (ID Programme)

4. Eligibility & selection criteria

• Turnover requirement — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• Insurance — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.; 21 INSURANCE Type of Insurance Indemnity Limit Employer’s Liability €12.7m in any claim or series of claims arisin; Public Liability €6.5m in any claim or series of claims arisin
• Certifications — not specified for this tender
• Past experience — Email Phone/Mobile Selection Criteria Yes No Economic and Financial Standing Tenderers must declare that they had a minimum annual turnover of €200,000 on average over the past three years
• Personnel — not specified for this tender
• Geographic / facility constraints — not specified for this tender Additional binding lines surfaced in the deterministic extract:
• — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• Email Phone/Mobile Selection Criteria Yes No Economic and Financial Standing Tenderers must declare that they had a minimum annual turnover of €200,000 on average over the past three years
• 21 INSURANCE Type of Insurance Indemnity Limit Employer’s Liability €12.7m in any claim or series of claims arisin
• Public Liability €6.5m in any claim or series of claims arisin
• Product Liability N/A Professional Indemnity €1,000,000 in any claim or occurrence
• Product Liability N/A Professional Indemnity €1,000,000 in any claim or series of claims arising

5. Award criteria & scoring

6. Submission requirements

• Method statement / response document (template/page limits) — Appendix 1 questionnaire/PQQ response was required.
• CVs (page count, named roles) — not specified in extract.
• Pricing schedule (format/template) — expected at ITT stage.
• Case studies (number/value range) — client references/comparable project evidence was referenced.
• Declarations (ESPD/Bona Fides/Tax/COI) — ESPD/declaration/statement-of-confirmation language was present.
• Mandatory site visit — not specified in extract.
• Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
• or Tenders (RFT) was published by ODAIT on 5 March 2025, with eTenders reference 5232465
• 1.1 The Office of the Director of the Authorised Intervention, Tuam (ODAIT) (the “Contracting Authority”) invites tenders (“Tenders”) to this request for tenders (“RFT”) from economic operators (“Tenderers”) for the provision of the services as described in Appendix 1 to this RFT (the “Services”).
• It is a condition of this competition that tenderers submit a Tender Response Document - published with the Contract Notice.
• The Tenderer, as Data Controller in respect of any Personal Data provided by it in its Tender, is required to confirm in the statement required under paragraph 2.4 below that all Data Subjects (where Data Subject has the meaning given under the Data Protection Laws) whose Personal Data is provided by the Tenderer have consented to the processing of such Personal Data by the Tenderer, the Contracting Authority, the Evaluation Team and the supplier of the etenders.gov.ie website, for the purposes of the participation of the Tenderer in this Competition or that the Tenderer otherwise has a legal basis for providing such Personal Data to the Contracting Authority for the purposes of its participation in this Competition.
• (a) To complete and submit with their Tender the electronic version of the European Single Procurement Document (“eESPD”). Tenderers may submit an eESPD which has already been used in a previous procurement procedure PROVIDED THAT they confirm that: (i) the information contained in it continues to be correct and (ii) that they satisfy the Selection Criteria for this Competition as set out at part 3.2 below;
• (b) To submit all documentation which this RFT requires to be submitted with their Tender;

7. Key dates & process

8. Contract terms that matter

Contract duration in the extract: 12 months. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.

• VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
• NOW IT IS HEREBY AGREED in consideration of the sum of €2.00 (the receipt of which is hereby acknowledged by the Contractor) as follows:
• e right to extend the Term for a period or periods of up to 12 months with a maximum of two such extensions p
• 12 months with a maximum of two such extensions p
• breach(es) (if the breach(es) are capable of remedy) within 30 days after receipt of a request in writing f
• For the Term and for a period of 12 months thereafter (and save in respect of publ
• ntinues for ten calendar days either Party may terminate at 14 days notice
• Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple traditional, digital, mobile, social media and other emerging technologies;

9. Risks, red flags & unusuals

• Qualification gate: the deterministic extract included a turnover threshold line (— use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.), which can materially narrow bidder pool composition.
• The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
• Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.

10. SME fit assessment

This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.

• Credible bidder profile — mid-sized to large specialist with formal QA/compliance process.
• Consortium / sub-contracting — allowed or addressed in the extracts (Appendix references and reliance provisions).
• Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
• Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.

11. Where to dig deeper

• Source RFT/PQQ filenames: 20251125 Creative Campaigns RFT.docx, RFT) was published by ODAIT on 5 March 2025, with eTenders reference 5232465, RFT.docx] ServicesRFTXX092025.
• eTenders CFT / notice reference: Contract Notice..
• Clarification contact / portal: eTenders message portal (email not surfaced in extract).
• Key attachments to prioritise: RFT”) from economic operators (“Tenderers”) for the provision of the services as de, Appendix 1 to this RFT (the “Services”)., RFT.docx] or periods of up to with a maximum of such extension or.