Advertising Effectiveness Research Services

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

Tourism Ireland CLG ran this procurement for “Advertising Effectiveness Research Services” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:

• Title: Advertising Effectiveness Research Services
• nd they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii)Public Liability Insurance with an indemnity limit of € 6,500,000 iii)Professional Indemnity Insurance with an indemnity limit of € 1,000,000 A4 Tenderer’s Statement Tenderers mus
• provision of the Services, for the types and minimum levels of cover stated at Schedule 1
• [INSTRUCTIONS - Advertising Effectiveness Research Services - Stage 1.pdf] TOU002-0022-214694-3
• ADVERTISING EFFECTIVENESS RESEARCH SERVICES
• Ireland; and to support Northern Ireland to realise its tourism potential.
• [INSTRUCTIONS - Advertising Effectiveness Research Services - Stage 1.pdf] Ireland as a holiday destination to overseas
• for the provision of Research Services to assess Advertising Effectiveness.
• public works contracts, public supply contracts and public service contracts
• The services will include Advertising Effectiveness research to test Tourism
• visiting the island of Ireland. The services will also include supporting Ad Hoc
• [INSTRUCTIONS - Advertising Effectiveness Research Services - Stage 1.pdf] to test Tourism Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.

3. Background & buyer context

The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.

• disqualification from the tender process. Where an Applicant has an existing
• each member’s roles within the research programme.
• B6 Sustainability Policy & Accreditations
• example, insufficient detail is provided, and the response has fundamental

4. Eligibility & selection criteria

• Turnover requirement — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• Insurance — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.; nd they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii)Public Liability Insurance with an indemnity limit of € 6,500,000 iii)Professional Indemnity Insurance with an indemnity limit of € 1,000,000 A4 Tenderer’s Statement Tenderers mus
• Certifications — not specified for this tender
• Past experience — not specified for this tender
• Personnel — not specified for this tender
• Geographic / facility constraints — nd they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii)Public Liability Insurance with an indemnity limit of € 6,500,000 iii)Professional Indemnity Insurance with an indemnity limit of € 1,000,000 A4 Tenderer’s Statement Tenderers mus Additional binding lines surfaced in the deterministic extract:
• — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• nd they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii)Public Liability Insurance with an indemnity limit of € 6,500,000 iii)Professional Indemnity Insurance with an indemnity limit of € 1,000,000 A4 Tenderer’s Statement Tenderers mus

5. Award criteria & scoring

6. Submission requirements

• Method statement / response document (template/page limits) — not specified in extract.
• CVs (page count, named roles) — not specified in extract.
• Pricing schedule (format/template) — expected at ITT stage.
• Case studies (number/value range) — client references/comparable project evidence was referenced.
• Declarations (ESPD/Bona Fides/Tax/COI) — ESPD/declaration/statement-of-confirmation language was present.
• Mandatory site visit — not specified in extract.
• Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
• [INSTRUCTIONS - Advertising Effectiveness Research Services - Stage 1.pdf] TOU002-0022-214694-3
• Responses must be submitted via the Tender Upload facility available on
• Only responses submitted to the Tender Upload will be accepted. Responses
• submitted by any other means (including but not limited to by email, fax, post
• submit all required documentation before the Tender Deadline (as defined in
• [INSTRUCTIONS - Advertising Effectiveness Research Services - Stage 1.pdf] Ireland as a holiday destination to overseas

7. Key dates & process

8. Contract terms that matter

Contract duration in the extract: 12 months. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.

• VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
• Following evaluation of qualifying Requests to Participate received, a minimum of
• Agreement and for the period of 12 months following upon its termination or expir
• company set up to market the island of Ireland as a holiday destination to overseas
• markets. Tourism Ireland has two key goals – to increase tourism to the island of
• with the legal framework established by this legislation.
• Suitably qualified applicants are hereby invited to submit a Request to Participate.
• visiting the island of Ireland. The services will also include supporting Ad Hoc

9. Risks, red flags & unusuals

• Qualification gate: the deterministic extract included a turnover threshold line (— use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.), which can materially narrow bidder pool composition.
• The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
• Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.

10. SME fit assessment

This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.

• Credible bidder profile — mid-sized to large specialist with formal QA/compliance process.
• Consortium / sub-contracting — allowed or addressed in the extracts (Appendix references and reliance provisions).
• Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
• Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.

11. Where to dig deeper

• Source RFT/PQQ filenames: [3

Deadline phrases

• On 24th November 2025 Tourism Ireland published a Contract Notice on the Irish
• Tender Deadline March 2026
• Notification of Award Decision June 2026

Scale / volume phrases

• Agreement and for the period of 12 months following upon its termination or expir

TENDER DOCUMENTS [INSTRUCTIONS - Advertising Effectiveness Research Services - Stage 1.pdf, INSTRUCTIONS - Advertising Effectiveness Research Services - Stage 1.pdf, The regulatory framework applicable to the tender process comprises Directive 2014/24/EC of the European Parliament and of the Council, on the coordination of procedures for the award of public works contracts, public supply contracts and public service contracts implemented into Irish law by European Communities (Award of Public Authorities Contracts) Regulations 2006. The tender process is being conducted in compliance with the legal framework established by this legislation.

1.4. Suitably qualified applicants are hereby invited to submit a Request to Participate. Following evaluation of qualifying Requests to Participate received, a minimum of five (or more) Applicants will be short-listed and invited to submit Tenders at Stage 2, subject to evaluation against stated pre-qualification and suitability criteria.

PROJECT DESCRIPTION

2.1. On 24th November 2025 Tourism Ireland published a Contract Notice on the Irish Government Portal, www.etenders.gov.ie and in the Official Journal of the European Union advertising this project.

2.2. The services will include Advertising Effectiveness research to test Tourism Ireland’s creative advertising to be shown in market to stimulate demand for visiting the island of Ireland. The services will also include supporting Ad Hoc projects as needs dictate.

2.3. The Contract Period will be for up to seven [7

[INSTRUCTIONS - Advertising Effectiveness Research Services - Stage 1.pdf.

• eTenders CFT / notice reference: Contract Notice on the Irish.
• Clarification contact / portal: eTenders message portal (email not surfaced in extract).
• Key attachments to prioritise: SCHEDULE 3.1 Services Contract (Tourism Ireland) 2023 EEA.pdf, Schedule 1, Schedule 1..