Request for Tender - To deliver a comprehensive, multi-channel campaign to promote Laois as a premier business location

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

Laois County Council ran this procurement for “Request for Tender - To deliver a comprehensive, multi-channel campaign to promote Laois as a premier business location” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:

• international business operations. With a strong tradition of enterprise, a skilled workforce, and a
• supportive business environment, Laois is emerging as a key destination for innovation, investment,
• logistics, advanced manufacturing, green technology, and professional services. The county
• logistics, advanced manufacturing, green technology, and professional services. The county’s enterprise
• ecosystem is strengthened by Laois County Council, Local Enterprise Office (LEO) Laois, and Enterprise
• Ireland, which provide comprehensive supports for start-ups, SMEs, and investors. The area also
• High-spec infrastructure with serviced sites and sustainable utilities
• with / met and their approach to the proposed delivery of the Services. A mere affirmative statement
• Laois County Council is committed to promoting and supporting innovative and environmentally
• The Business Support Unit of Laois County Council now seeks to appoint a marketing agency to
• Support promotional events and investor briefings (materials, coverage, collateral)
• Support and promote business briefings, investor events, or online showcases Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.

3. Background & buyer context

The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.

• This will be a once off contract for 3 months, funded under the EU Just Transition Fu
• This will be a once off contract for 3 months, funded under the EU Just Transition Funding. The
• Development and execution of a successful integrated media strategy, planning and buying service
• Demonstration of the proposed marketing strategy, and the process used to

4. Eligibility & selection criteria

• Turnover requirement — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• Insurance — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.; e following insurances in place Insurance Type Level required if successful Level in Place Details of Any Excess Renewal Date Employers Liability €13,000,000 € Public Liability €2,600,000 € Professional Indemnity €1,000,000 € AND I confirm; Insurance Confirmation of the following insurances being in place: Employer’s Liability - €13 million Public Liability - €2.6m Professional Indemnity - €1m 4
• Certifications — not specified for this tender
• Past experience — not specified for this tender
• Personnel — not specified for this tender
• Geographic / facility constraints — not specified for this tender Additional binding lines surfaced in the deterministic extract:
• — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• e following insurances in place Insurance Type Level required if successful Level in Place Details of Any Excess Renewal Date Employers Liability €13,000,000 € Public Liability €2,600,000 € Professional Indemnity €1,000,000 € AND I confirm
• Insurance Confirmation of the following insurances being in place: Employer’s Liability - €13 million Public Liability - €2.6m Professional Indemnity - €1m 4

5. Award criteria & scoring

6. Submission requirements

• Method statement / response document (template/page limits) — not specified in extract.
• CVs (page count, named roles) — not specified in extract.
• Pricing schedule (format/template) — expected at ITT stage.
• Case studies (number/value range) — client references/comparable project evidence was referenced.
• Declarations (ESPD/Bona Fides/Tax/COI) — ESPD/declaration/statement-of-confirmation language was present.
• Mandatory site visit — not specified in extract.
• Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
• [RFT - To deliver a comprehensive multi-channel campaign to promote Laois as a premier business location v1.pdf] party. Relevant information relates to where a tenderer is relying on the resources to qualify (e.g.
• [RFT - To deliver a comprehensive multi-channel campaign to promote Laois as a premier business location v1.pdf] ports. This
• [RFT - To deliver a comprehensive multi-channel campaign to promote Laois as a premier business location v1.pdf] major centre for enterprise, investment, and innovation — highlighting the county’s strengths in
• Messaging facility on www.etenders.gov.ie
• Conditions as appended at the relevant Appendix.
• part of their tender submission. Any reservation with regard to these terms should be submitted as a

7. Key dates & process

8. Contract terms that matter

Contract duration in the extract: 12 months. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.

• VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
• Minimum requirement to remain eligible in the competition: Tenderers must demonstrate compliance with all the relevant Health & Safety legislation
• Closing Date and Time for Receipt of Tenders: 5th December at 16:00 hours
• re parts of the contract may be performed that are in force 7 days prior to the deadline for receipt of
• re parts of the contract may be performed that are in force 7 days prior to the deadline for receipt of Te
• Small and Medium Enterprise Participation
• benefits from a strong educational pipeline and proximity to leading third-level institutions.
• At the forefront of Laois’s economic development is the J17 National Enterprise Park, a flagship business

9. Risks, red flags & unusuals

• Qualification gate: the deterministic extract included a turnover threshold line (— use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.), which can materially narrow bidder pool composition.
• The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
• Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.

10. SME fit assessment

This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.

• Credible bidder profile — mid-sized to large specialist with formal QA/compliance process.
• Consortium / sub-contracting — allowed or addressed in the extracts (Appendix references and reliance provisions).
• Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
• Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.

11. Where to dig deeper

• Source RFT/PQQ filenames: RFT - To deliver a comprehensive multi-channel campaign to promote Laois as a premier business location v1.pdf, RFT - To deliver a comprehensive multi-channel campaign to promote Laois as a premi, RFT.
• eTenders CFT / notice reference: not specified in extract.
• Clarification contact / portal: eTenders message portal (email not surfaced in extract).
• Key attachments to prioritise: Appendix., RFT and submit a, schedule.