Provision of a Public Relations Service for the Denmark and Sweden markets, plus Media Monitoring Services in Denmark, Sweden, Norway and Finland.

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

Tourism Ireland CLG ran this procurement for “Provision of a Public Relations Service for the Denmark and Sweden markets, plus Media Monitoring Services in Denmark, Sweden, Norway and Finland.” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:

• Title: Provision of a Public Relations Service for the Denmark and Sweden markets, plus Media Monitoring Services in Denmark, Sweden, Norway and Finland.
• d they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii) Public Liability Insurance with an indemnity limit of € 6,000,000 iii) Professional Liability Insurance with an indemnity limit of € 5,000,000 A3 Operational Office Tenders must pr
• Services Threshold of €221,000 excluding VAT
• EU Services Threshold of €221,000 excluding VAT
• The agency must have at least 3 years of experience in PR services for lifestyle
• provision of the Services, for the types and minimum levels of cover stated at Schedule 1
• [INSTRUCTIONS - PR and Media Monitoring Services in the Nordic Market.pdf] Nordics PR Services 2021
• PUBLIC RELATIONS SERVICE IN SWEDEN AND DENMARK PLUS MEDIA MONITORING
• SERVICE FOR SWEDEN, DENMARK, NORWAY AND FINLAND
• Instructions Document PR Service in the Nordic Market
• key goals – to increase tourism to the island of Ireland and to support Northern
• [INSTRUCTIONS - PR and Media Monitoring Services in the Nordic Market.pdf] “Tourism Ireland”) established under the Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.

3. Background & buyer context

The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.

• innovative annual programme of proactive Public Relations for the Danish and Swedish
• Communications strategy for the promotion of the Island of Ireland as a holiday
• Management strategy – including national and regional newspapers, travel and lifestyle
• opportunities is considered a key element of the publicity strategy for Denmark and

4. Eligibility & selection criteria

• Turnover requirement — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• Insurance — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.; d they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii) Public Liability Insurance with an indemnity limit of € 6,000,000 iii) Professional Liability Insurance with an indemnity limit of € 5,000,000 A3 Operational Office Tenders must pr
• Certifications — not specified for this tender
• Past experience — not specified for this tender
• Personnel — not specified for this tender
• Geographic / facility constraints — d they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii) Public Liability Insurance with an indemnity limit of € 6,000,000 iii) Professional Liability Insurance with an indemnity limit of € 5,000,000 A3 Operational Office Tenders must pr Additional binding lines surfaced in the deterministic extract:
• — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• d they are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii) Public Liability Insurance with an indemnity limit of € 6,000,000 iii) Professional Liability Insurance with an indemnity limit of € 5,000,000 A3 Operational Office Tenders must pr

5. Award criteria & scoring

6. Submission requirements

• Method statement / response document (template/page limits) — not specified in extract.
• CVs (page count, named roles) — not specified in extract.
• Pricing schedule (format/template) — expected at ITT stage.
• Case studies (number/value range) — client references/comparable project evidence was referenced.
• Declarations (ESPD/Bona Fides/Tax/COI) — ESPD/declaration/statement-of-confirmation language was present.
• Mandatory site visit — not specified in extract.
• Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
• [INSTRUCTIONS - PR and Media Monitoring Services in the Nordic Market.pdf] Nordics PR Services 2021
• Responses must be submitted via the Tender Upload facility available on
• Only responses submitted to the Tender Upload will be accepted. Responses
• submitted by any other means (including but not limited to by email, fax, post or
• submit all required documentation before the Tender Deadline (as defined in the
• [INSTRUCTIONS - PR and Media Monitoring Services in the Nordic Market.pdf] “Tourism Ireland”) established under the

7. Key dates & process

8. Contract terms that matter

Contract duration in the extract: 3 years. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.

• VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
• It is not anticipated that the contract costs over the 5-year term will exceed €187,000
• 2 nights on the island of Ireland and spent €925 per trip
• It is not anticipated that the contract costs over the 5-year term will exceed €187,000 excluding
• cipated that the Contract will commence on 1st January 2026
• Agreement and for the period of 12 months following upon its termination or expir
• the island of Ireland as a holiday destination to overseas markets. Tourism Ireland has two
• key goals – to increase tourism to the island of Ireland and to support Northern

9. Risks, red flags & unusuals

• Qualification gate: the deterministic extract included a turnover threshold line (— use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.), which can materially narrow bidder pool composition.
• The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
• Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.

10. SME fit assessment

This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.

• Credible bidder profile — mid-sized to large specialist with formal QA/compliance process.
• Consortium / sub-contracting — not clearly specified in extract.
• Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
• Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.

11. Where to dig deeper

• Source RFT/PQQ filenames: INSTRUCTIONS - PR and Media Monitoring Services in the Nordic Market.pdf, Schedule 1, Schedule 1..
• eTenders CFT / notice reference: Contract Notice on the Irish.
• Clarification contact / portal: eTenders message portal (email not surfaced in extract).
• Key attachments to prioritise: Schedule 2., Appendix, Schedule 1 – Specification.