Digital Review and Marketing Strategy for Invest Wexford 2025

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

Wexford County Council ran this procurement for “Digital Review and Marketing Strategy for Invest Wexford 2025” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:

• Provision of Services for Digital Review & Marketing Strategy for Invest Wexford 2025
• [2A Request for Tender Contract Open Procedure (RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx] The Invest Wexford brand was established by Wexford County Council in 2017 to promote County Wexford as a competitive and attractive destination for both foreign direct investment (FDI) and domestic enterprise. An economic promotion initiative of Wexford County Council, Invest Wexford champions County Wexford as a top-tier business destination on Ireland’s East Coast. It is designed to position the county as an ideal location for both foreign and indigenous investment, leveraging its strategic connectivity, cost competitiveness, robust local support and exceptional quality of life.
• Invest Wexford’s primary goal is to attract and support FDI, while serving as a resource hub for Irish SMEs seeking to grow or relocate. Key target audiences are:
• • International corporates in sectors such as life sciences, tech, financial services, food production and retail.
• Wexford County Council, through its Economic Development Unit, in collaboration with IDA Ireland, Enterprise Ireland and Wexford Local Enterprise Office and, has a range of supports and services to offer those starting
• Wexford County Council, through its Economic Development Unit, in collaboration with IDA Ireland, Enterprise Ireland and Wexford Local Enterprise Office and, has a range of supports and services to offer those starting, relocating or growing a business in Wexford, and can support its clients in navigating the range of local and national supports available.
• The Invest Wexford website (www.investwexford.ie) and social media platforms present a suite of useful information relating to exploring business opportunities in Co. Wexford, including contact details for the Economic Development Unit and its team.
• Wexford County Council now seeks to engage a suitably qualified service provider to:
• • Advise on a refreshed digital marketing strategy (website and social media platforms), and
• This project will be delivered in two phases: (1) a review and refresh of the brand’s digital assets and channels, followed by (2) the development and implementation of a sustainable, results-driven digital communications strategy.
• [2A Request for Tender Contract Open Procedure (RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx] Wexford County Council now seeks to engage a suitably qualified service provider to:
• The appointed service provider will be responsible for delivering a comprehensive two-phase body of work, structured as follows: Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.

3. Background & buyer context

The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.

• Title: Digital Review and Marketing Strategy for Invest Wexford 2025
• [2A Request for Tender Contract Open Procedure (RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx] OPEN PROCEDURE
• Provision of Services for Digital Review & Marketing Strategy for Invest Wexford 2025
• [2A Request for Tender Contract Open Procedure (RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx] #_Toc204012581)

4. Eligibility & selection criteria

• Turnover requirement — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• Insurance — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.; Insurance Confirmation of the following insurances being in place: * Employer’s Liability - €13 million * Public Liability - €6.5 million * Product Liability - €6; 5 million * Professional Indemnity - €1.5 million * Cyber Liability Tenderers are requ
• Certifications — not specified for this tender
• Past experience — not specified for this tender
• Personnel — not specified for this tender
• Geographic / facility constraints — not specified for this tender Additional binding lines surfaced in the deterministic extract:
• — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• Insurance Confirmation of the following insurances being in place: * Employer’s Liability - €13 million * Public Liability - €6.5 million * Product Liability - €6
• 5 million * Professional Indemnity - €1.5 million * Cyber Liability Tenderers are requ
• The criteria and rules outlined below are assessed million * Public Liability - €6.5 million * Product Liability - €6
• The Supplier will provide relevant insurance details for the lifetime of the contract, indemnifying Wexford County Council, including: * Employers Liability: minimum level €13m * Public Liability: minimum level €1.5m * Professional Indemnity: minimum level
• 5m * Cyber Insurance The Supplier will provide relevant indemnity details for the lifetime of the contract, indemnifying Wexford County Council, including: - Professional Indemnity: minimum level €1.5m SIGNED for and on behalf of the

5. Award criteria & scoring

6. Submission requirements

• Method statement / response document (template/page limits) — not specified in extract.
• CVs (page count, named roles) — not specified in extract.
• Pricing schedule (format/template) — expected at ITT stage.
• Case studies (number/value range) — client references/comparable project evidence was referenced.
• Declarations (ESPD/Bona Fides/Tax/COI) — ESPD/declaration/statement-of-confirmation language was present.
• Mandatory site visit — not specified in extract.
• Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
• Contact for Queries Messaging facility on www.etenders.gov.ie
• Format for submission of tenders Via www.etenders.gov.ie only
• Please note that information relating to this Request for Tender, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal www.etenders.gov.ie. Registration is free of charge and there is no charge for documents. Please note that the Contracting Authority accepts no responsibility for information relayed (or not relayed) via third parties.
• [2A Request for Tender Contract Open Procedure (RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx] Award of contract will be subject to the successful tenderer agreeing to the Contract Terms and Conditions as appended at the relevant Appendix.
• Tenderers are required to review these terms and conditions and indicate their acceptance thereof as part of their tender submission. Any reservation with regard to these terms should be submitted as a query in accordance with the procedure described in the Instructions to Tenderers (Section 6) of this document.
• [2A Request for Tender Contract Open Procedure (RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx] The Contracting Authority is using the open procedure for the award of this contract, therefore, while all interested parties may submit a tender, only those demonstrating that they have the required level of financial and technical capacity will have their tender considered. In order to demonstrate a tenderers’ qualifications, tenderers are required to provide the information set out below in the Tender Response Document (TRD) which is based on a self-declaration model, however tenderers are required to provide the minimum information required.

7. Key dates & process

8. Contract terms that matter

Contract duration in the extract: 12 month. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.

• VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
• The number and duration of extensions will be two (2) years
• re parts of the contract may be performed that are in force 7 days prior to the deadline for receipt of Te
• 1.2 Small and Medium Enterprise Participation 4
• 2.2 Anticipated Timeline 6
• [2.3 Termination of Contract 6](#_Toc
• 2.3 Termination of Contract 6
• 2.4 Compliance with the Terms and Conditions 6

9. Risks, red flags & unusuals

• Qualification gate: the deterministic extract included a turnover threshold line (— use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.), which can materially narrow bidder pool composition.
• The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
• Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.

10. SME fit assessment

This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.

• Credible bidder profile — mid-sized to large specialist with formal QA/compliance process.
• Consortium / sub-contracting — allowed or addressed in the extracts (Appendix references and reliance provisions).
• Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
• Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.

11. Where to dig deeper

• Source RFT/PQQ filenames: 2A Request for Tender Contract Open Procedure (RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx, 6

[2A Request for Tender Contract Open Procedure (RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx, 6.32 Changes in Legislation

[2A Request for Tender Contract Open Procedure (RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx.

• eTenders CFT / notice reference: not specified in extract.
• Clarification contact / portal: eTenders message portal (email not surfaced in extract).
• Key attachments to prioritise: RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx] OPE, RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx] #_Toc, RFT) 2022 WCC - Invest Wexford Digital Review + Marketing Strategy 2025.docx] Calcu.