REQUEST FOR TENDER for the Provision of Brand Strategy Development Services to the Central Remedial Clinic (CRC)
Value
€500k
Deadline
06 Aug
06 Aug 2025
Value
€500k
Deadline
06 Aug
Tender for brand strategy development services for the Central Remedial Clinic.
Tender for brand strategy development services for the Central Remedial Clinic.
Bidder profile
Mid-sized to large firms with public sector experience and established compliance processes.
Risks & flags
- Qualification gate
- Two-step process
- Ambiguity in ITT requirements
Briefing
AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.
1. At a glance
| Field | Detail |
|---|---|
| Buyer | Central Remedial Clinic |
| Title | REQUEST FOR TENDER for the Provision of Brand Strategy Development Services to the Central Remedial Clinic (CRC) |
| CPV / category | services |
| Estimated value | 500000.00 |
| Per-year (if multi-year) | not stated |
| Procedure type | not stated |
| Lots | not stated |
| Location | Ireland |
| Contract length | 3 years |
| Submission deadline | 2025-08-06T11:00:00+00:00 |
| Go-live / start | not stated |
2. Scope of Work
Central Remedial Clinic ran this procurement for “REQUEST FOR TENDER for the Provision of Brand Strategy Development Services to the Central Remedial Clinic (CRC)” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:
- Title: REQUEST FOR TENDER for the Provision of Brand Strategy Development Services to the Central Remedial Clinic (CRC)
- Tenderers must demonstrate a minimum of 5 years’ experience in Brand Strategy Development Services in the public sector, to include details of three organisations where similar services have been provided; at least one of these must be a h
- [Brand Strategy Development Services RFT FINAL.pdf] for any loss or damage arising as a result of reliance on
- [Brand Strategy Development Services RFT FINAL.pdf] Services
- [Brand Strategy Development Services RFT FINAL.pdf] enderers are reminded that they may rely on the resources of other entities to
- charity, and a company limited by guarantee. It is a non-residential national service for the
- Limerick and Waterford. Services are also provided from additional sites in Dublin:
- The CRC provides services under 3 main categories: National Specialist Services, Adult
- Day Services and Children’s Services.
- CRC’s income comes from the HSE through service agreements. The CRC is affiliated with
- The Care Trust DAC for raising income to support the CRC and its related activities.
- services can be found on its website: www.crc.ie. Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.
3. Background & buyer context
The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.
- Title: REQUEST FOR TENDER for the Provision of Brand Strategy Development Services to the Central Remedial Clinic (CRC)
- Tenderers must demonstrate a minimum of 5 years’ experience in Brand Strategy
- Tenderers must demonstrate a minimum of 5 years’ experience in Brand Strategy Development Services in the public sector, to include details of three organisations where similar services have been provided; at least one of these must be a h
- [Brand Strategy Development Services RFT FINAL.pdf] for any loss or damage arising as a result of reliance on
4. Eligibility & selection criteria
- Turnover requirement — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
- Insurance — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.; Insurances Confirmation of the following insurances being in place Employer’s Liability: €13 million Public Liability: €6.5 million Professional Indemnity: €2; Insurance Type Level required if successful Level in Place (€) Details of Any Excess Renewal Date Employers Liability €13 million Public Liability €6.5 million Professional Indem
- Certifications — not specified for this tender
- Past experience — not specified for this tender
- Personnel — not specified for this tender
- Geographic / facility constraints — not specified for this tender Additional binding lines surfaced in the deterministic extract:
- — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
- Insurances Confirmation of the following insurances being in place Employer’s Liability: €13 million Public Liability: €6.5 million Professional Indemnity: €2
- Insurance Type Level required if successful Level in Place (€) Details of Any Excess Renewal Date Employers Liability €13 million Public Liability €6.5 million Professional Indem
5. Award criteria & scoring
| Criterion | Weight (%) | Sub-criteria | Pass/fail threshold |
|---|---|---|---|
| Price at 70% and 30% respectively. | 70% | not stated | not stated |
| Tender. The minimum qualifying mark for each of the award criteria is 70% of the | 70% | not stated | not stated |
| Tender. The minimum qualifying mark for each of the award criteria is 70% of the | 70% | not stated | not stated |
| The documents indicated a staged process (qualification, then tender). Any explicit MEAT split is captured above where a numeric line was visible; otherwise it remained not specified in the provided text extract. |
6. Submission requirements
- Method statement / response document (template/page limits) — not specified in extract.
- CVs (page count, named roles) — not specified in extract.
- Pricing schedule (format/template) — expected at ITT stage.
- Case studies (number/value range) — client references/comparable project evidence was referenced.
- Declarations (ESPD/Bona Fides/Tax/COI) — ESPD/declaration/statement-of-confirmation language was present.
- Mandatory site visit — not specified in extract.
- Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
- Invoices must show the Tenderer’s VAT Number and must be submitted with a copy of
- The prices submitted must remain valid for 12 months from date of award of the contract
- The prices submitted must remain valid for 12 months from date of
- [Brand Strategy Development Services RFT FINAL.pdf] for any loss or damage arising as a result of reliance on
- [Brand Strategy Development Services RFT FINAL.pdf] Services
- The Contracting Authority has provided separate Tender Response and Pricing
7. Key dates & process
| Milestone | Date |
|---|---|
| RFT issued | not specified |
| Clarification deadline | not specified |
| Mandatory site visit | not specified |
| Tender deadline (date + time) | 2025-08-06T11:00:00+00:00 |
| Expected award | not specified |
| Contract start | not specified |
| Go-live / mobilisation | not stated |
| Date surfaced in documents | 2025-08-06T11:00:00+00:00 |
| Date surfaced in documents | Tender 2025 |
| Date surfaced in documents | June 2025 |
| Date surfaced in documents | July 2025 |
8. Contract terms that matter
Contract duration in the extract: 3 years. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.
- VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
- Contract Extension Options 2 months
- re parts of the contract may be performed that are in force 7 days prior to the deadline for receipt of Te
- documents should be uploaded as a Zip File to protect the integrity of the file
- It is the policy of the Contracting Authority to promote participation by Small and
- SMEs are encouraged to explore the possibilities of forming relationships with other
- Tenderers may include individuals, partnerships, limited companies, groupings or any
- charity, and a company limited by guarantee. It is a non-residential national service for the
9. Risks, red flags & unusuals
- Qualification gate: the deterministic extract included a turnover threshold line (— use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.), which can materially narrow bidder pool composition.
- The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
- Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.
10. SME fit assessment
This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.
- Credible bidder profile — mid-sized to large specialist with formal QA/compliance process.
- Consortium / sub-contracting — allowed or addressed in the extracts (Appendix references and reliance provisions).
- Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
- Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.
11. Where to dig deeper
- Source RFT/PQQ filenames: Brand Strategy Development Services RFT FINAL.pdf, Appendix 1 - Instructions to Tenderers.pdf, RFT.
- eTenders CFT / notice reference: OJEU.
- Clarification contact / portal: eTenders message portal (email not surfaced in extract).
- Key attachments to prioritise: RFT FINAL.pdf] for any loss or damage arising as a result of reliance on, RFT FINAL.pdf] Services, RFT FINAL.pdf] enderers are reminded that they may rely on the resources of other e.
This tender has been awarded
- RichardsDee · 06 Oct 2025
Can you bid?
Required certifications
- ISO 9001
- Safe-T-Cert
Minimum turnover
€100,000
Public liability insurance
€6,500,000
Professional indemnity insurance
€2,000,000
Scoring
Most Economically Advantageous Tender
Lots (1)
Documents (4)
Brand Strategy Development Services RFT FINAL.pdf
372.4 KB · RFT / Invitation to Tender
Appendix 3 - CRC Pricing Document.docx
94.3 KB · Pricing / BOQ / Schedule of Rates
Appendix 1 - Instructions to Tenderers.pdf
205.7 KB · Appendix / Annex
Appendix 2 - CRC Tender Response Document.docx
117.2 KB · Tender Response Template
Original notice text
The Central Remedial Clinic seeks a provider for brand strategy development services over a 3-year contract, requiring extensive public sector experience and proven capabilities.
AI analysis updated 4 months ago
Value
€500k
Deadline
06 Aug
Buyer
Central Remedial ClinicLocation
Services provided nationally across Ireland.
Procedure
Open
Clarification
17 Jul 2025
eTenders ID
5958003
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