Strategic and Creative Advertising Services

Background

The selected agency will play a crucial role in executing Trócaire's brand communications strategy, which includes two major campaigns each year. Responsibilities will encompass the development of creative strategies, production of advertising assets across various media, and strategic input into fundraising initiatives. The agency will also need to work closely with Trócaire's internal teams to ensure cohesive messaging and effective campaign delivery.

What this involves

The contractor will be responsible for the strategic development and production of creative assets for Trócaire's annual marketing campaigns, specifically for Lent and Christmas. This includes creating advertising materials for television, digital platforms, and radio, as well as providing strategic input across brand work and fundraising initiatives. The agency must demonstrate the ability to collaborate effectively with Trócaire’s media agency and internal communications team to enhance the overall communications strategy. Additionally, the contractor will need to provide detailed cost estimates for the production of various advertising assets and submit case studies showcasing relevant experience in the charity or non-profit sector.

Scoring

Lots (1)

Documents (1)