Trocaire RFT - Media Services
Value
€5.0m
Deadline
25 Jun
25 Jun 2025
Value
€5.0m
Deadline
25 Jun
Trócaire seeks tenders for media services over a 12-month contract
Trócaire seeks tenders for media services over a 12-month contract
Bidder profile
Firms with experience in public-sector media services and a strong operational background in brand communications.
Risks & flags
- Eligibility criteria ambiguity
- Two-step tender process
- Compliance evidence requirements
Briefing
AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.
1. At a glance
| Field | Detail |
|---|---|
| Buyer | Trócaire_166765 |
| Title | Trocaire RFT - Media Services |
| CPV / category | services |
| Estimated value | 5000000.00 |
| Per-year (if multi-year) | not stated |
| Procedure type | not stated |
| Lots | not stated |
| Location | Ireland |
| Contract length | 12 month |
| Submission deadline | 2025-06-25T16:00:00+00:00 |
| Go-live / start | not stated |
2. Scope of Work
Trócaire_166765 ran this procurement for “Trocaire RFT - Media Services” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:
- Title: Trocaire RFT - Media Services
- [RFT Media Services May 2025.pdf] Page 1 of 7
- Trócaire Ireland invites tenders for the provision of Media Services. Renderers’ must
- demonstrate that they have the resources and expertise to supply the goods and/or services
- below services and/or goods Trócaire. Trócaire is tendering for Media Services as the existing
- Section 9: Intellectual Property (for services contracts)
- [RFT Media Services May 2025.pdf] International NGO. We work with local partners in the world’s most at-risk
- Middle East. With the support of the generous people of Ireland, we work towards five goals:
- Scope of goods and services required
- [RFT Media Services May 2025.pdf] .
- Climate Changemakers. This featured a new TV ad supported by social media. This brand
- advert was supported by a direct response fundraising advert for our Trócaire Box Appeal at Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.
3. Background & buyer context
The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.
- below services and/or goods Trócaire. Trócaire is tendering for Media Services as the existing
- Managing the Media Strategy for Trócaire as part of our brand communications strategy which
- Our brand communications strategy is developed every 3-4 years, and this was last completed
- be ongoing and then in 2027 a new brand communications strategy will be developed.
4. Eligibility & selection criteria
- Turnover requirement — not specified for this tender
- Insurance — not specified for this tender
- Certifications — not specified for this tender
- Past experience — not specified for this tender
- Personnel — not specified for this tender
- Geographic / facility constraints — not specified for this tender
5. Award criteria & scoring
| Criterion | Weight (%) | Sub-criteria | Pass/fail threshold |
|---|---|---|---|
| Quality | not stated | Methodology / implementation detail not stated in extract | not stated |
| Price | not stated | Pricing basis not stated in extract | not stated |
| The documents indicated a staged process (qualification, then tender). Any explicit MEAT split is captured above where a numeric line was visible; otherwise it remained not specified in the provided text extract. |
6. Submission requirements
- Method statement / response document (template/page limits) — Appendix 1 questionnaire/PQQ response was required.
- CVs (page count, named roles) — not specified in extract.
- Pricing schedule (format/template) — expected at ITT stage.
- Case studies (number/value range) — client references/comparable project evidence was referenced.
- Declarations (ESPD/Bona Fides/Tax/COI) — not specified in extract.
- Mandatory site visit — not specified in extract.
- Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
- [RFT Media Services May 2025.pdf] Page 1 of 7
- [RFT Media Services May 2025.pdf] International NGO. We work with local partners in the world’s most at-risk
- [RFT Media Services May 2025.pdf] .
- The standard total net media budget is: €1 million per annum (ex VAT). A pricing evaluation
- template is included as part of the tender with indicative pricing.
- [RFT Media Services May 2025.pdf] (including a sub
7. Key dates & process
| Milestone | Date |
|---|---|
| RFT issued | not specified |
| Clarification deadline | not specified |
| Mandatory site visit | not specified |
| Tender deadline (date + time) | 2025-06-25T16:00:00+00:00 |
| Expected award | not specified |
| Contract start | not specified |
| Go-live / mobilisation | not stated |
| Date surfaced in documents | 2025-06-25T16:00:00+00:00 |
| Date surfaced in documents | 28 May 2025 |
| Date surfaced in documents | 25 June 2025 |
| Date surfaced in documents | May 2025 |
8. Contract terms that matter
Contract duration in the extract: 12 month. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.
- VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
- Section 6: General Terms and Conditions
- Section 10: Termination of Contract
- Mobilise the Public on the island of Ireland to achieve Global Justice.
- The agency needs to demonstrate how they will set KPI’s and reporting to measure the success
- Acceptance or comments on Trócaire’s General Terms and Conditions for Procurement
- A detailed description of how the agency will complete all the required services in
- The proposal should indicate the period for which prices and terms quoted will hold
9. Risks, red flags & unusuals
- Numeric qualification gates were only partially visible, so eligibility certainty required full pack review.
- The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
- Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.
10. SME fit assessment
This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.
- Credible bidder profile — specialist operator with compliant procurement governance and evidencable experience.
- Consortium / sub-contracting — not clearly specified in extract.
- Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
- Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.
11. Where to dig deeper
- Source RFT/PQQ filenames: RFT Media Services May 2025.pdf, RFT - Media Services, RFT Media Services May 2025.pdf] Page 1 of 7.
- eTenders CFT / notice reference: not specified in extract.
- Clarification contact / portal: eTenders message portal (email not surfaced in extract).
- Key attachments to prioritise: RFT Media Services May 2025.pdf] International NGO. We work with local partners in, RFT Media Services May 2025.pdf] ., RFT Media Services May 2025.pdf] (including a sub.
This tender has been awarded
- MEDIAWORKS LTD · 08 Oct 2025
Can you bid?
Required certifications
- Tax Clearance Certificate
Scoring
Most Economically Advantageous Tender
Cost – Agency Fee and overall commercial proposal
Previous experience
Team Structure and Processes
Understanding of Trócaire's business and target audiences
KPI delivery and reporting
Quality of technology, tools, and approach
Lots (1)
Provision of media strategy, buying, and campaign measurement services for Trócaire's fundraising campaigns.
Documents (2)
RFT Media Services May 2025.pdf
159.5 KB · RFT / Invitation to Tender
Pricing Evaluation Template Trócaire.xlsx
58.3 KB · Pricing / BOQ / Schedule of Rates
Original notice text
Trócaire invites tenders for the provision of media services, requiring expertise in managing media strategies and operational execution to support their brand communications.
AI analysis updated 4 months, 1 week ago
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