Public Relations Services for Tourism Ireland in The Netherlands and Belgium - BeNe

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

Tourism Ireland CLG ran this procurement for “Public Relations Services for Tourism Ireland in The Netherlands and Belgium - BeNe” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:

• Title: Public Relations Services for Tourism Ireland in The Netherlands and Belgium - BeNe
• hey are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: ( i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii) Public Liability Insurance with an indemnity limit of €6,500,000 iii) Professional Indemnity Insurance with an indemnity limit of €2,000,000 A2 Operational Presence / Commitment
• provision of the Services, for the types and minimum levels of cover stated at Schedule 1
• • The agency must have at least 3 years of experience in PR services for
• minimum of 5 years of experience in PR of lifestyle products or services
• [INSTRUCTIONS Document - BeNe PR Services 2025.pdf] TOU002-0022-214738-2
• PUBLIC RELATIONS SERVICES IN THE NETHERLANDS AND BELGIUM
• Instructions Document – BeNe PR Services 2025
• to support Northern Ireland to realise its tourism potential.
• [INSTRUCTIONS Document - BeNe PR Services 2025.pdf] all-Ireland marketing company set
• enter into a contract with a Service Provider for the provision of a Public Relations
• Service for the Dutch and Belgian markets. Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.

3. Background & buyer context

The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.

• and implementing an innovative annual programme of proactive Public Relations for
• in alignment with our Corporate Strategy.
• disqualification from the tender process. Where a Tenderer has an existing
• B5 SUSTAINABILITY POLICY & ACCREDITATIONS – DETAILS

4. Eligibility & selection criteria

• Turnover requirement — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• Insurance — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.; hey are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: ( i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii) Public Liability Insurance with an indemnity limit of €6,500,000 iii) Professional Indemnity Insurance with an indemnity limit of €2,000,000 A2 Operational Presence / Commitment
• Certifications — not specified for this tender
• Past experience — not specified for this tender
• Personnel — not specified for this tender
• Geographic / facility constraints — hey are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: ( i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii) Public Liability Insurance with an indemnity limit of €6,500,000 iii) Professional Indemnity Insurance with an indemnity limit of €2,000,000 A2 Operational Presence / Commitment Additional binding lines surfaced in the deterministic extract:
• — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• hey are able, upon request and without delay, to provide the supporting documentation to Tourism Ireland in relation to insurance cover for: ( i) Employer’s Liability Insurance with indemnity limit of €13,000,000 ii) Public Liability Insurance with an indemnity limit of €6,500,000 iii) Professional Indemnity Insurance with an indemnity limit of €2,000,000 A2 Operational Presence / Commitment

5. Award criteria & scoring

6. Submission requirements

• Method statement / response document (template/page limits) — not specified in extract.
• CVs (page count, named roles) — not specified in extract.
• Pricing schedule (format/template) — expected at ITT stage.
• Case studies (number/value range) — client references/comparable project evidence was referenced.
• Declarations (ESPD/Bona Fides/Tax/COI) — ESPD/declaration/statement-of-confirmation language was present.
• Mandatory site visit — not specified in extract.
• Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
• Appendix B1 requests a minimum of 2 previous
• [INSTRUCTIONS Document - BeNe PR Services 2025.pdf] TOU002-0022-214738-2
• Responses must be submitted via the Tender Upload facility available on
• Only responses submitted via the Tender Upload facility will be accepted.
• Responses submitted by any other means (including but not limited to by email,
• submit all required documentation before the Tender Deadline (as defined in the

7. Key dates & process

8. Contract terms that matter

Contract duration in the extract: 5 years. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.

• VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
• cipated that the Contract will commence on 1 June 2025
• Agreement and for the period of 12 months following upon its termination or expir
• up to market the island of Ireland as a holiday destination to overseas markets.
• Tourism Ireland has two key goals – to increase tourism to the island of Ireland and
• media outlets and position the island of Ireland as a must-visit holiday destination,
• The Contract Period will be for an initial term of three [3] years subject to budget,
• discretion, terminate with one (1) month’s prior notice. Tourism Ireland may, at its

9. Risks, red flags & unusuals

• Qualification gate: the deterministic extract included a turnover threshold line (— use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.), which can materially narrow bidder pool composition.
• The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
• Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.

10. SME fit assessment

This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.

• Credible bidder profile — mid-sized to large specialist with formal QA/compliance process.
• Consortium / sub-contracting — not clearly specified in extract.
• Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
• Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.

11. Where to dig deeper

• Source RFT/PQQ filenames: INSTRUCTIONS Document - BeNe PR Services 2025.pdf, excluded 21

[INSTRUCTIONS Document - BeNe PR Services 2025.pdf, Schedule 1.

• eTenders CFT / notice reference: Contract Notice on the Irish.
• Clarification contact / portal: eTenders message portal (email not surfaced in extract).
• Key attachments to prioritise: Appendix B1 requests a minimum of 2 previous, Schedule 1., Schedule 2..