The provision of a Managed Service to deliver all aspects of the Census 2027 Publicity Campaign

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

Central Statistics Office ran this procurement for “The provision of a Managed Service to deliver all aspects of the Census 2027 Publicity Campaign” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:

• Title: The provision of a Managed Service to deliver all aspects of the Census 2027 Publicity Campaign
• The budget for the full provision of all Services is strictly set at €3,250,000 (excl
• Tenderers are required to complete and submit, a minimum of 3 and a maximum of 4, previous experience contract examples to demonstrate how they successfully delivered the key services (No
• Tenderers are also required to complete and submit, a minimum of 2 and a maximum of 3, previous experience contract examples to demonstrate how they successfully delivered the key website services (No
• rer shall be required to supply its Tax Clearance Access Number and Tax Reference Number to facilitate online verification of their tax status by
• posters must be sent to the print service provider at least 8 weeks in advance of the 2nd and 3rd recruitme
• Prior to and as a condition of award of any Services Contract, the successful Tenderer shall be required to designate a single entity who will
• Prior to and as a condition of award of any Services Contract, the successful Tenderer shall be required to designate a single entity who will carry overall responsibility for the Services Contract (the “Prime Contractor”), irrespective of whether or not tasks are to be performed by a subcontractor or other consortium member (the “Subcontractor”).
• No publicity regarding this Competition or any Services Contract pursuant to this Competition is permitted unless and until the Contracting Authority has given its prior written consent to the relevant communication.
• The terms “Registrable Interest” and “Relative” shall be interpreted as per Section 2 of the Ethics in Public Office Acts 1995 and 2001, copies of which are available at www.irishstatutebook.ie. The Contracting Authority will, at its absolute discretion, decide on the appropriate course of action, which may in appropriate circumstances include eliminating a Tenderer from this Competition or terminating any Services Contract entered into by a Tenderer.
• [Final 2027 Publicity Campaign RFT.docx] statutebook.ie. The Contracting Authority will, at its absolute discretion, decide on the appropriate course of action, which may in appropriate circumstances include eliminating a Tenderer from this Competition or terminating any Services Contract entered into by a Tenderer.
• Any conflict of interest or potential conflict of interest on the part of a Tenderer, Subcontractor or individual employee(s) or agent(s) of a Tenderer or Subcontractor(s) must be fully disclosed to the Contracting Authority as soon as the conflict or potential conflict is or becomes apparent. Tenderers are required to declare that the preparation of their Tender was carried out independently. In the event of any actual or potential conflict of interest, the Contracting Authority may invite Tenderers to propose means by which the conflict of interest might be removed and in circumstances where there are links between Tenderers, the Contracting Authority may seek further information to confirm the Tenders have been prepared independently. The Contracting Authority will, at its absolute discretion, decide on the appropriate course of action, which may in appropriate circumstances include eliminating a Tenderer from this Competition or any Mini-Competition or terminating any Framework Agreement or Services Contract entered into by a Tenderer. Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.

3. Background & buyer context

The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.

• For Census 2027, the launch of the Publicity Campaign will now coincide with the posting out of an introductory letter to all households. The objectives of the introductory letter are;
• The main objective of the publicity Campaign is to achieve a 100% public response rate to Census 2027. To achieve this objective, the CSO must maximise public awareness of the upcoming Census and encourage the public to fully engage and participate in it. To ensure successful maximisation of public awareness and engagement, a comprehensive, cohesive, publicity Campaign will be essential.
• The objectives in relation to the specific Campaign phases are set out hereunder;
• The successful Tenderer will be expected to deliver all of the Phase 1 recruitment requirements in alignment with the objectives set out under Phase 1: Field Staff Recruitment section above.

4. Eligibility & selection criteria

• Turnover requirement — not specified for this tender
• Insurance — not specified for this tender
• Certifications — not specified for this tender
• Past experience — not specified for this tender
• Personnel — not specified for this tender
• Geographic / facility constraints — not specified for this tender

5. Award criteria & scoring

6. Submission requirements

• Method statement / response document (template/page limits) — Appendix 1 questionnaire/PQQ response was required.
• CVs (page count, named roles) — not specified in extract.
• Pricing schedule (format/template) — expected at ITT stage.
• Case studies (number/value range) — client references/comparable project evidence was referenced.
• Declarations (ESPD/Bona Fides/Tax/COI) — not specified in extract.
• Mandatory site visit — not specified in extract.
• Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
• Tenderers are required to complete and submit, a minimum of 3 and a maximum of 4, previous experience contract examples to demonstrate how they successfully delivered the key services (No
• Tenderers are also required to complete and submit, a minimum of 2 and a maximum of 3, previous experience contract examples to demonstrate how they successfully delivered the key website services (No
• Tenderers are also required to complete and submit, a minimum of 2 and a maximum of 3, previous experience
• 5 weeks before Census Date), the online portal
• Each Tenderer is required to accept the provisions of this RFT. ALL TENDERERS MUST RETURN, with their Tender, a scanned signed copy of the Tenderer’s Statement, as set out in Appendix 3, printed on the Tenderer’s letterhead. The Contracting Authority must be able to read the scanned signature of the Tenderer. If possible, please sign documents using blue ink. If the Contracting Authority cannot read the scanned signature, Tenderers may be requested to re-submit. Tenderers may not amend the Tenderer’s Statement.
• Where a group of undertakings (in whatever form and regardless of the legal relationship between them) come together to submit a Tender in response to this RFT, the Contracting Authority will deal with all matters relating to this Competition through a single nominated entity authorised to represent all members of the group of undertakings. The Tenderer must provide details of all members of the group of undertakings and their role in the Tender and clearly set out the contact details including name, title, telephone number, postal address, facsimile number and e-mail address of the nominated entity authorised to represent the Tenderer and to whom all communications shall be directed and accepted until this Competition has been completed or terminated. Correspondence from any other person will NOT be accepted, acknowledged or responded to.

7. Key dates & process

8. Contract terms that matter

Contract duration in the extract: 12 months. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.

• VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
• contract commencement date and conclude on 30th September 2027 (“the Term”)
• (“the Effective Date”) and shall expire on 30th September 2027, unless it is otherwise terminated in accordance with the provisions of this Ag
• r fourteen (14) calendar days either Party may terminate at 14 days’ notice
• breach(es) (if the breach(es) are capable of remedy) within 30 days after receipt of a request in writing f
• For the Term and for a period of 12 months thereafter (and save in respect of publ
• Where a group of undertakings (in whatever form and regardless of the legal relationship between them) come together to submit a Tender in response to this RFT, the Contracting Authority will deal with all matters relating to this Competition through a single nominated entity authorised to represent all members of the group of undertakings. The Tenderer must provide details of all members of the group of undertakings and their role in the Tender and clearly set out the contact details including name, title, telephone number, postal address, facsimile number and e-mail address of the nominated entity authorised to represent the Tenderer and to whom all communications shall be directed and accepted until this Competition has been completed or terminated. Correspondence from any other person will NOT be accepted, acknowledged or responded to.
• [Final 2027 Publicity Campaign RFT.docx] whom all communications shall be directed and accepted until this Competition has been completed or terminated. Correspondence from any other person will NOT be accepted, acknowledged or responded to.

9. Risks, red flags & unusuals

• Numeric qualification gates were only partially visible, so eligibility certainty required full pack review.
• The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
• Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.

10. SME fit assessment

This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.

• Credible bidder profile — specialist operator with compliant procurement governance and evidencable experience.
• Consortium / sub-contracting — allowed or addressed in the extracts (Appendix references and reliance provisions).
• Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
• Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.

11. Where to dig deeper

• Source RFT/PQQ filenames: Note: WCAG 2.2 is currently in draft, and the successful Tenderer must undertake to comply wit
• standards as ISO 9000 is best suited to manufacture and retail more than advertising
• rer shall be required to supply its Tax Clearance Access Number and Tax Reference Number to facilitate online verification of their tax status by

Deadline phrases

• contract commencement date and conclude on 30th September 2027 (“the Term”)
• (“the Effective Date”) and shall expire on 30th September 2027, unless it is otherwise terminated in accordance with the provisions of this Ag

Scale / volume phrases

• ly those who typically live (or intend to live for the next 12 months) in Ireland will be required to be enum
• 5 weeks before Census Date), the online portal
• The duration of the CLO contracts will be 40 weeks, commencing September 2026 and the dura
• tion of the CRS contracts will be 34 weeks, commencing October 2026
• eptember 2026 and the duration of the CRS contracts will be 34 weeks, commencing October 2026
• The duration of the CFS contracts will be 20 weeks, commencing January 2027
• The FSOs will be contracted for 8 weeks, commencing in March/April 2027
• posters must be sent to the print service provider at least 8 weeks in advance of the 2nd and 3rd recruitme
• Launch date until 1 week post Census
• Launch date until 1 week post Census Date
• TV: Advance purchasing 6-8 weeks in advance provides best value for mone
• that all prices quoted in the Tender will remain valid for 90 days commencing from the Tender Deadline
• r fourteen (14) calendar days either Party may terminate at 14 days’ notice
• breach(es) (if the breach(es) are capable of remedy) within 30 days after receipt of a request in writing f
• For the Term and for a period of 12 months thereafter (and save in respect of publ

TENDER DOCUMENTS [Final 2027 Publicity Campaign RFT.docx, Final 2027 Publicity Campaign RFT.docx, RFT.docx] Request for Tenders dated 5th March 2025.

• eTenders CFT / notice reference: not specified in extract.
• Clarification contact / portal: eTenders message portal (email not surfaced in extract).
• Key attachments to prioritise: RFT Requirements, RFT. ALL TENDERERS MUST RETURN, with their Tender, a scanned signed copy of the Ten, Appendix 3, printed on the Tenderer’s letterhead. The Contracting Authority must be able.