Media Strategy, Planning and Buying Services

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

The Office of the Director of Authorised Intervention Tuam ran this procurement for “Media Strategy, Planning and Buying Services” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:

• Title: Media Strategy, Planning and Buying Services
• e successful Tenderer shall be required to hold for the term of the Services Contract the following insurances: Type of Insurance Indemnity Limit Employer’s Liability €12.7m in any claim or series of claims arisin
• the proposed Services Contracts may amount to some €390,000 (excl
• [20250303_eTenderMediaBuyingServices_RFT.pdf] ServicesRFT210823
• Media Strategy, Planning & Buying Services
• operators (“Tenderers”) for the provision of the services as described in Appendix 1 to this
• [20250303_eTenderMediaBuyingServices_RFT.pdf] Providing assistance in the development of marketing communications plans;
• j) Implementation and operation of a rigorous quality control system to monitor service
• k) Operation of strict budgetary controls and reporting systems;
• that may result from this Competition (the “Services Contract”) will be issued for a term of
• The Contracting Authority estimates that the expenditure on the Services to be covered by
• the proposed Services Contracts may amount to some €390,000 (excl. VAT) over the Term Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.

3. Background & buyer context

The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.

• Title: Media Strategy, Planning and Buying Services
• Media Strategy, Planning & Buying Services
• a) Management of media strategy, planning and buying activities;
• Contracting Authority policy seeks to encourage participation on a fair and equal basis by

4. Eligibility & selection criteria

• Turnover requirement — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• Insurance — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.; e successful Tenderer shall be required to hold for the term of the Services Contract the following insurances: Type of Insurance Indemnity Limit Employer’s Liability €12.7m in any claim or series of claims arisin; Public Liability €6.5m in any claim or series of claims arisin
• Certifications — not specified for this tender
• Past experience — not specified for this tender
• Personnel — not specified for this tender
• Geographic / facility constraints — not specified for this tender Additional binding lines surfaced in the deterministic extract:
• — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• e successful Tenderer shall be required to hold for the term of the Services Contract the following insurances: Type of Insurance Indemnity Limit Employer’s Liability €12.7m in any claim or series of claims arisin
• Public Liability €6.5m in any claim or series of claims arisin
• Product Liability N/A Professional Indemnity €1,000,000 in any claim or series of claims arisin

5. Award criteria & scoring

6. Submission requirements

• Method statement / response document (template/page limits) — Appendix 1 questionnaire/PQQ response was required.
• CVs (page count, named roles) — not specified in extract.
• Pricing schedule (format/template) — expected at ITT stage.
• Case studies (number/value range) — client references/comparable project evidence was referenced.
• Declarations (ESPD/Bona Fides/Tax/COI) — ESPD/declaration/statement-of-confirmation language was present.
• Mandatory site visit — not specified in extract.
• Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
• [20250303_eTenderMediaBuyingServices_RFT.pdf] ServicesRFT210823
• Declaration as to Personal Circumstances of Tenderer
• operators (“Tenderers”) for the provision of the services as described in Appendix 1 to this
• [20250303_eTenderMediaBuyingServices_RFT.pdf] Providing assistance in the development of marketing communications plans;
• It is a condition of this competition that tenderers submit a Tender Response Document
• [20250303_eTenderMediaBuyingServices_RFT.pdf] 1.6

7. Key dates & process

8. Contract terms that matter

Contract duration in the extract: 12 months. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.

• VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
• e successful Tenderer shall be required to hold for the term of the Services Contract the following insurances: Type of Insurance Indemnity Limit Employer’s Liability €12.7m in any claim or series of claims arisin
• NOW IT IS HEREBY AGREED in consideration of the sum of €2.00 (the receipt of which is hereby
• e right to extend the Term for a period or periods of up to 12 months
• are capable of remedy) within 30 days after receipt of a request in writing f
• For the Term and for a period of 12 months thereafter (and save in respect of publ
• l) Submission to media buying performance auditing during the Term of the Contract and
• that may result from this Competition (the “Services Contract”) will be issued for a term of

9. Risks, red flags & unusuals

• Qualification gate: the deterministic extract included a turnover threshold line (— use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.), which can materially narrow bidder pool composition.
• The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
• Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.

10. SME fit assessment

This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.

• Credible bidder profile — mid-sized to large specialist with formal QA/compliance process.
• Consortium / sub-contracting — allowed or addressed in the extracts (Appendix references and reliance provisions).
• Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
• Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.

11. Where to dig deeper

• Source RFT/PQQ filenames: 20250303_eTenderMediaBuyingServices_RFT.pdf, Appendix 1:, Appendix 2:.
• eTenders CFT / notice reference: Contract Notice..
• Clarification contact / portal: eTenders message portal (email not surfaced in extract).
• Key attachments to prioritise: Schedule, Appendix 3:, Appendix 4:.