Culture Hub

Central to our current strategy is the ambition to drive the reputation of Ireland as a source of sustainable, nutritious food in the international marketplace. To support this, Bord Bia has developed a sustainable nutrition tracker. The intention of this ongoing annual tracking study is to provide Bord Bia with an understanding of how consumers are approaching sustainability and health with respect to their food choices and how this is changing over time. To help further enhance this work, we would now like to support it with rich ethnography work which will help Bord Bia start to build a new “Culture Hub”. Ultimately this new Culture Hub will help with the creation of powerful narratives that bring to life the data, information, and insight we generate in compelling and engaging ways for our clients and other industry stakeholders with the key aim of helping drive commercial growth solutions for the food and drinks industry. This tender is to appoint an agency to help in the delivery of Culture Hub.