Request for Tender (RFT) for the provision of Creative Campaign Services

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

Buyer Title CPV / category Estimated value Per-year Procedure type Lots Location Contract length Submission deadline Go-live / start |-------|-------|----------------|------------------|----------|----------------|------|----------|------------------|---------------------|------------------| Competition and Consumer Protection Commission (CCPC) Request for Tender (RFT) for the provision of Creative Campaign Services 79340000 €1,000,000 not stated Open procedure not stated not stated 12 months, with possible extensions of up to 36 months 22/10/2024 12:00 not stated

2. Scope of Work

The contract involves the provision of Creative Campaign Services for the Competition and Consumer Protection Commission (CCPC). The successful contractor will be responsible for developing and executing creative campaigns that align with the CCPC's objectives. The scale of the work is significant, with an estimated budget of €1,000,000 over the contract term.

Key activities include:

• Campaign Development: Design and implement creative strategies for public awareness campaigns.
• Media Planning: Identify and select appropriate media channels for campaign dissemination.
• Content Creation: Produce engaging content across various formats, including digital, print, and broadcast.
• Performance Monitoring: Track and analyze campaign performance metrics to assess effectiveness.
• Stakeholder Engagement: Collaborate with internal teams and external partners to ensure campaign alignment with CCPC goals.
• Reporting: Provide regular updates and comprehensive reports on campaign outcomes and insights.

The contractor must demonstrate the ability to manage multiple campaigns simultaneously, ensuring timely delivery and adherence to budget constraints. The work will be conducted primarily at the CCPC's headquarters, with potential outreach activities across various locations.

3. Background & buyer context

This tender is being issued as part of the CCPC's ongoing efforts to enhance public awareness of consumer rights and competition issues. The procurement aligns with the CCPC's strategic objectives to improve consumer protection and promote fair competition in the market. The CCPC has historically engaged external agencies for creative services but aims to refresh its approach through this tender. The incumbent agency is not specified in the documents.

4. Eligibility & selection criteria

Bidders must meet the following eligibility and selection criteria:

• Turnover requirement: Minimum average annual turnover of €1,750,000 in at least two of the last three years.
• Insurance:
• Employer’s Liability: €12.7 million
• Public Liability: €6.5 million
• Professional Indemnity: €2.5 million
• Cyber Security: €2.5 million
• Certifications: Not specified for this tender.
• Past experience: Successful delivery of at least three comparable contracts within the last three years.
• Personnel: Not specified for this tender.
• Geographic / facility constraints: Not specified for this tender.

5. Award criteria & scoring

Bids will be evaluated based on the following criteria:

The overall evaluation will follow a Most Economically Advantageous Tender (MEAT) approach, balancing quality and price.

6. Submission requirements

Bidders must submit the following documentation:

• Method statement / response document: A detailed response using the provided template, with a maximum of 20 pages.
• CVs: CVs for key personnel involved in the project, limited to 2 pages each.
• Pricing schedule: Completed using the specified template.
• Case studies: Three relevant case studies demonstrating past experience, with project values between €200,000 and €999,000.
• Declarations: Including the European Single Procurement Document (eESPD), Bona Fides, Tax clearance, and Conflict of Interest declarations.
• Mandatory site visit: Not applicable.
• Submission portal: Tenders must be submitted via the eTenders portal, adhering to specified format rules.

7. Key dates & process

8. Contract terms that matter

Key contract terms include:

• Term: 12 months, with the possibility of up to three 12-month extensions.
• Payment terms: Payments will be made in accordance with the Services Contract, with specific milestones outlined.
• Key SLAs/KPIs: Performance metrics will be established to evaluate campaign effectiveness.
• Termination clauses: The contract may be terminated with 14 days' notice under certain conditions.
• IP ownership: All intellectual property created during the contract will be owned by the CCPC.
• Sub-contracting rules: Subcontracting is permitted but must be disclosed and approved.

9. Risks, red flags & unusuals

Potential risks and concerns include:

• The turnover requirement of €1,750,000 may limit participation to larger firms, potentially excluding smaller agencies.
• The lack of specified certifications could lead to ambiguity regarding quality standards.
• The absence of a mandatory site visit may hinder bidders' understanding of the CCPC's specific needs.
• The contract's potential extensions may create uncertainty regarding long-term commitments.

10. SME fit assessment

Small and medium enterprises (SMEs) may find this tender accessible if they meet the financial and experience requirements. Viable bidders would typically have:

• A proven track record in delivering creative campaigns, ideally with experience in public sector contracts.
• The capability to collaborate with other SMEs or larger firms, as consortiums are allowed.
• An estimated bid preparation effort of approximately 10-15 days, considering the documentation and proposal requirements.
• A moderate Pwin signal, given the competitive nature of the tender and the potential for incumbents to have an advantage.

11. Where to dig deeper

• Source RFT filename: 2024.09.11 Creative agency RFT - updated.pdf
• eTenders CFT ID: not specified
• Contact email: Queries must be directed through the eTenders messaging facility.
• Important attachments:
• Appendix 1 — Requirements and Specifications
• Appendix 2 — Pricing Schedule
• Appendix 3 — Tenderer’s Statement