RFT for Provision of Social Media Strategy and Content Creation for the Shannon Airport brand
Value
€10k
Deadline
16 Sep
16 Sep 2024
Value
€10k
Deadline
16 Sep
Tender for social media strategy and content creation for Shannon Airport over 6 years
Tender for social media strategy and content creation for Shannon Airport over 6 years
Bidder profile
Ideal for mid-sized to large firms with experience in public sector marketing and social media.
Risks & flags
- Qualification gate
- Two-step process
- Insurance requirements
Briefing
AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.
1. At a glance
| Field | Detail |
|---|---|
| Buyer | Shannon Group plc |
| Title | RFT for Provision of Social Media Strategy and Content Creation for the Shannon Airport brand |
| CPV / category | services |
| Estimated value | 10000.00 |
| Per-year (if multi-year) | not stated |
| Procedure type | not stated |
| Lots | not stated |
| Location | Ireland |
| Contract length | 6 years |
| Submission deadline | 2024-09-16T11:00:00+00:00 |
| Go-live / start | not stated |
2. Scope of Work
Shannon Group plc ran this procurement for “RFT for Provision of Social Media Strategy and Content Creation for the Shannon Airport brand” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:
- ired to hold for the term of the Services Contract the following insurances: Type of Insurance Indemnity Limit Employer’s Liability €12.7 million Public Liability €6
- Yes Professional Indemnity Insurance for any professional services or design Employer’s liability for sickness, injury, and death of employees €12,700,000 From the commencement of the Agreement
- Yes Professional Indemnity Insurance for any professional services or design €1,000,000 From the date of the Agreement until 6
- Yes Professional Indemnity Insurance for any professional services or design €1,000,000 From the date of the Agreement until 6 years after the completion of the prov
- Within 7 days of service of the notice, thecontract m
- Contact for Queries: etenders messaging service ONLY
- Appendix 6: Draft Services Contract Page 30
- 1.1 The Contracting Authority invites responses (“Tenders”) to this Request for Tenders (“RFT”) from economic operators (“Tenderers”) for the provision of the services as described in Appendix 1 to this RFT, “Requirements and Specifications”, (“the Services”). Shannon Group plc. is the Contracting Authority for this procurement competition (“the Contracting Authority”).
- [Request for Tender - Provision of Social Media Strategy and Content Creation for the Shannon Airport brand.docx] as described in Appendix 1 to this RFT, “Requirements and Specifications”, (“the Services”). Shannon Group plc. is the Contracting Authority for this procurement competition (“the Contracting Authority”).
- 2.1.9 Any restraints, covenants, writs, claims or other action current or pending in respect of any item or the Tenderer itself proposed must be declared by the Tenderer. Failure to do so will result in the proposal being disqualified or the Tenderer being held accountable for all losses incurred. Included in this heading are restrictions imposed by foreign governments, government agencies and intergovernmental agencies on the supply, use and subsequent disposal of items of equipment or software.
- 2.1.13 In issuing this RFT, there are no implied obligations for the Contracting Authority to procure any of the services described in the RFT.
- [Request for Tender - Provision of Social Media Strategy and Content Creation for the Shannon Airport brand.docx] there are no implied obligations for the Contracting Authority to procure any of the services described in the RFT. Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.
3. Background & buyer context
The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.
- Title: RFT for Provision of Social Media Strategy and Content Creation for the Shannon Airport brand
- The annual budget for Social Media Strategy and Content Creation is €65,000
- [Request for Tender - Provision of Social Media Strategy and Content Creation for the Shannon Airport brand.docx]
- Provision of Social Media Strategy and Content Creation for the Shannon Airport brand
4. Eligibility & selection criteria
- Turnover requirement — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
- Insurance — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.; ired to hold for the term of the Services Contract the following insurances: Type of Insurance Indemnity Limit Employer’s Liability €12.7 million Public Liability €6; 5 million Professional Indemnity Liability €1 million 2
- Certifications — not specified for this tender
- Past experience — not specified for this tender
- Personnel — not specified for this tender
- Geographic / facility constraints — not specified for this tender Additional binding lines surfaced in the deterministic extract:
- — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
- ired to hold for the term of the Services Contract the following insurances: Type of Insurance Indemnity Limit Employer’s Liability €12.7 million Public Liability €6
- 5 million Professional Indemnity Liability €1 million 2
- thereafter in the case of Professional Indemnity insurance) the following insurances covering each and every claim, unlimited in the period (save for Professional Indemnity insurance, which shall be maintained with an annual aggregate limit that is not less than €1,000,000 and • Employer’s Liability € 12.7 million • Public Liability € 6
- 5 million • Professional Indemnity € 1.0 million Pass/Fail 3
- rements Required? Type of insurance Minimum cover for any one claim Period Yes Public liability for death, personal injury, loss of and damage to property €6,500,000 From the commencement of the Agreement
5. Award criteria & scoring
| Criterion | Weight (%) | Sub-criteria | Pass/fail threshold |
|---|---|---|---|
| 6 Overall Cost – Agency Fee and Production Costs Refer to Appendix 2 35% not stated not stated | |||
| 6 Overall Cost – Agency Fee and Production Costs Refer to Appendix 2 35% not stated not stated | |||
| The documents indicated a staged process (qualification, then tender). Any explicit MEAT split is captured above where a numeric line was visible; otherwise it remained not specified in the provided text extract. |
6. Submission requirements
- Method statement / response document (template/page limits) — Appendix 1 questionnaire/PQQ response was required.
- CVs (page count, named roles) — not specified in extract.
- Pricing schedule (format/template) — expected at ITT stage.
- Case studies (number/value range) — client references/comparable project evidence was referenced.
- Declarations (ESPD/Bona Fides/Tax/COI) — ESPD/declaration/statement-of-confirmation language was present.
- Mandatory site visit — not specified in extract.
- Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
- Closing Date for receipt of Tenders (uploaded to etenders portal only) 12pm on Monday, 16th September 2024
- Contact for Queries: etenders messaging service ONLY
- Appendix 1: Requirements and Specification Page 17
- Appendix 2: Pricing Schedule Page 22
- Appendix 3: Tenderers’ Statement / Form of Tender Page 23
- Appendix 4: Tenderers’ Aide-Memoire Page 25
7. Key dates & process
| Milestone | Date |
|---|---|
| RFT issued | not specified |
| Clarification deadline | not specified |
| Mandatory site visit | not specified |
| Tender deadline (date + time) | 2024-09-16T11:00:00+00:00 |
| Expected award | not specified |
| Contract start | not specified |
| Go-live / mobilisation | not stated |
| Date surfaced in documents | 2024-09-16T11:00:00+00:00 |
| Date surfaced in documents | Regulations 2016 |
| Date surfaced in documents | August 2024 |
| Date surfaced in documents | September 2024 |
8. Contract terms that matter
Contract duration in the extract: 6 years. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.
- VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
- ired to hold for the term of the Services Contract the following insurances: Type of Insurance Indemnity Limit Employer’s Liability €12.7 million Public Liability €6
- Yes Public liability for death, personal injury, loss of and damage to property €6,500,000 From the commencement of the Agreement to the date of expiry of the term of t
- Yes Employer’s liability for sickness, injury, and death of employees €12,700,000 From the commencement of the Agreement to the date of expiry of the term of t
- Employer’s liability for sickness, injury, and death of employees €12,700,000 From the commencement of the Agreement to the date of expiry of the term of t
- ocurement competition will be issued for a term of 3 years (36 months) (“the Term”) from the date of notifica
- the right to extend the Term for a period or periods of up 12 months with 2 such extensions on the same term
- he information contained in this document at any time up to 10 days before the final date for receipt of te
9. Risks, red flags & unusuals
- Qualification gate: the deterministic extract included a turnover threshold line (— use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.), which can materially narrow bidder pool composition.
- The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
- Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.
10. SME fit assessment
This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.
- Credible bidder profile — mid-sized to large specialist with formal QA/compliance process.
- Consortium / sub-contracting — allowed or addressed in the extracts (Appendix references and reliance provisions).
- Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
- Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.
11. Where to dig deeper
- Source RFT/PQQ filenames: Request for Tender - Provision of Social Media Strategy and Content Creation for the Shannon Airport brand.docx, RFT for Provision of Social Media Strategy and Content Creation for the Shannon Air, Appendix 1: Requirements and Specification Page 17 .
- eTenders CFT / notice reference: not specified in extract.
- Clarification contact / portal: [email protected].
- Key attachments to prioritise: Appendix 2: Pricing Schedule Page 22 , Appendix 3: Tenderers’ Statement / Form of Tender Page 23 , Appendix 4: Tenderers’ Aide-Memoire Page 25 .
Can you bid?
Public liability insurance
€6,500,000
Professional indemnity insurance
€1,000,000
Scoring
Most Economically Advantageous Tender
Lots (1)
Provision of social media strategy, content planning, and creation services for Shannon Airport.
Documents (2)
Request for Tender - Provision of Social Media Strategy and Content Creation for the Shannon Airport brand.docx
177.5 KB · RFT / Invitation to Tender
Appendix 2 - Pricing Schedule.xlsx
34.9 KB · Pricing / BOQ / Schedule of Rates
Original notice text
Shannon Group plc seeks a provider for social media strategy and content creation for the Shannon Airport brand, requiring sustained service execution and compliance reporting over a 6-year contract.
AI analysis updated 4 months ago
Value
€10k
Deadline
16 Sep
Buyer
Shannon Group plcLocation
Services to be provided for Shannon Airport, located in County Clare, Ireland.
Procedure
Open
Clarification
04 Sep 2024
eTenders ID
4153935
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