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Closed Marketing & Communications Services SME Suitable Open

Marketing and Education Services for Water Safety Ireland

Value

€400k

Deadline

03 May

Water Safety Ireland seeks proposals for marketing and educational services to enhance public awareness of water safety. The focus is on creative campaign management and digital marketing strategies.

📍 Galway

Must-haves

Fail any = disqualified
Required

Tenderers must demonstrate experience in managing marketing campaigns.

Required

Tenderers must provide examples of previous work in digital marketing.

Required

Tenderers must hold relevant certifications in marketing or communications.

Background

The contractor will be responsible for creating and managing marketing campaigns aimed at increasing public awareness of water safety. This includes developing creative content, managing digital advertising, and strategizing media buying. The goal is to change attitudes and behaviors regarding water safety across various demographics. The contractor will also provide guidance on campaign management and planning.

What this involves

The scope of work includes the development of a comprehensive marketing strategy that encompasses creative design, digital marketing, and campaign management. The contractor will be expected to produce materials for various campaigns, manage social media advertising, and leverage online platforms to maximize outreach. The campaigns will target different audiences, including senior citizens and individuals with disabilities, to promote water safety awareness effectively.

Marketing strategy document
Creative campaign materials
Digital advertising management
Social media campaign reports

Scoring

technical

Experience

40%
technical

Creativity

30%
commercial

Cost

30%

Lots (1)

Lot 1: Marketing and Education Campaigns for Water Safety €500k

Design, production, and management of public awareness campaigns to promote water safety in Ireland.

Documents (1)

DOCX

Water Safety Ireland RFQ Marketing March 2024.docx

123.0 KB · RFT / Invitation to Tender

Original notice text

Our focus is on public awareness and education. Tragically, over the last ten years, an average of 118 people drowned each year in Ireland. We feel that this is simply unacceptable considering that most fatalities are avoidable. We strive to reduce these fatalities by increasing water safety awareness and by changing attitudes and behaviours so that our aquatic environments can be enjoyed with confidence and safety.

AI analysis updated 4 months, 1 week ago

Bid ↗
Details

Value

€400k

Deadline

03 May

View on eTenders ↗

Location

Water Safety Ireland headquarters, The Long Walk, Galway, with campaigns targeting audiences nationwide.

Procedure

Open

Clarification

15 Apr 2024

eTenders ID

3323097

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