Provision of Digital Marketing and Recruitment Services for MU International Office

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

Maynooth University ran this procurement for “Provision of Digital Marketing and Recruitment Services for MU International Office” as an operational contract requiring implementation and sustained service execution. The extracted pack showed qualification-stage material with references to later ITT technical depth; practical activity therefore centred on building, integrating, and operating the specified service stack with compliant reporting and handover obligations where stated. Constituent activities and named work elements in the supplied extracts:

• Title: Provision of Digital Marketing and Recruitment Services for MU International Office
• Minimum requirement to remain eligible in the competition: Candidates should refer to instances within the last three to five years which demonstrate that they have successfully delivered services of a comparable natu
• Minimum requirement to remain eligible in the competition: Candidates should refer to instances within the last three to five years which demonstrate that they have successfully delivered services of a comparable nature
• [297 RFT Digital Marketing Services.docx] Provision of Digital Marketing & Recruitment Services for MU International Office
• The International Office (IO) at Maynooth University (MU) requires the provision of a digital marketing and recruitment platform to enhance the University’s visibility and reputation in non-EU markets, to promote opportunities for degree-seeking international students to study at MU, to generate and nurture leads from the platform, to re-engage MU applicants at key stages in the student recruitment lifecycle, and ultimately to drive additional applications and enrolments for MU.
• Maynooth University’s International Office has a requirement for the provision of a digital marketing and recruitment platform with the following specification/functionality:
• Effective routing of relevant leads from the platform to the provider’s counsellors and/or the MU admissions team for conversion. The provider will sign an agent contract with MU.
• The provider’s platform will be used to re-engage MU applicants at key stages in the recruitment lifecycle, from early engagement to enrolment. This will include sending automated emails to students (i.e., at offer acceptance deadline), amongst other measures to enhance engagement.
• Providers will facilitate MU access to the provider’s network of global offices/support staff.
• Providers will furnish the University with regular activity reports, data and trends analysis to ensure the service is meeting strategic targets.
• [297 RFT Digital Marketing Services.docx] local/regional insights, etc.
• [297 RFT Digital Marketing Services.docx] on condition that they can prove to the satisfaction of The Contracting Authority that they will have these resources at their disposal when necessary. Non-binding monetary references in the source were treated as context only and were not used as qualification thresholds.

3. Background & buyer context

The buyer context reflected a formal Irish public-procurement route, with pre-qualification used to control entry into the tender stage.

• Provision of written and video content, hyperlinks direct to the University website, full listing of undergraduate, postgraduate taught and postgraduate research programmes.
• Funding Dependency The supplies/services offered in this tender shall be contingent on continued funding approvals from government planning agencies, other relevant authorities and University capital budget committees.
• The method of payment used by the Contracting Authority is normally Electronic Funds Transfer.
• Dignity at Work The successful tenderer(s) shall comply with all relevant legislation relating to dignity at work. As a public body and employer the Contracting Authority is committed to a policy of equality of opportunity for all personnel.

4. Eligibility & selection criteria

• Turnover requirement — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• Insurance — — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.; The levels relevant to this procurement being as follows: Insurance Type Level Required Employers Liability €13.5m Public Liability ; Required Level Required Level Required Level Required Level Required Level Required Level Required Level Required Level Required Employers Liability Employers Liability Employers Liability Employers Liability Employers Liability €13.5m €13
• Certifications — not specified for this tender
• Past experience — not specified for this tender
• Personnel — not specified for this tender
• Geographic / facility constraints — not specified for this tender Additional binding lines surfaced in the deterministic extract:
• — use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.
• Turnover Requirement: €500,000 Financial Year 2021 2020 **2019 Turnover Requirement: €500,000 *Financial Year
• The levels relevant to this procurement being as follows: Insurance Type Level Required Employers Liability €13.5m Public Liability
• Turnover Requirement: Turnover Requirement: Turnover Requirement: Turnover Requirement: Turnover Requirement: €500,000 €500,000 €500,000 €500,000 €500,000 €500,000 €500,000 €500,000 €500,000 Financial Year Financial Year 2
• Required Level Required Level Required Level Required Level Required Level Required Level Required Level Required Level Required Employers Liability Employers Liability Employers Liability Employers Liability Employers Liability €13.5m €13
• 5m Public Liability Public Liability Public Liability Public Liability Public Liability €6.5m €6

5. Award criteria & scoring

6. Submission requirements

• Method statement / response document (template/page limits) — Appendix 1 questionnaire/PQQ response was required.
• CVs (page count, named roles) — not specified in extract.
• Pricing schedule (format/template) — expected at ITT stage.
• Case studies (number/value range) — client references/comparable project evidence was referenced.
• Declarations (ESPD/Bona Fides/Tax/COI) — ESPD/declaration/statement-of-confirmation language was present.
• Mandatory site visit — not specified in extract.
• Submission portal and formatting — eTenders portal and PDF electronic copies were referenced. Submission-related source lines:
• Tenderers are required to complete and submit with their Tender Section A of the RFT
• Where tenderers are relying on the capacity of other entities (for example, Subcontractors) for the purposes of fulfilling any of the Selection Criteria in part 3.3 they much ensure that each entity completes and submits a separate eESPD, and when requested by the Contracting Authority, submit proof, to the satisfaction of the Contracting Authority, that each such entity will place the necessary resources at the disposal of the Tenderer.
• Contact for Queries Questions and Answers facility on www.etenders.gov.ie
• Administrative Deadline for receipt of completed Questionnaires Monday 21th August 2023 at 12:00
• Submission of completed Questionnaires Tender Postbox facility on www.etenders.gov.ie ONLY
• Please note that information relating to this Qualification Questionnaire, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal www.etenders.gov.ie. Registration is free of charge and there is no charge for documents.

7. Key dates & process

8. Contract terms that matter

Contract duration in the extract: 12 months. Payment cycle, SLA/KPI schedule, and penalty regime were not fully disclosed in the snippets unless listed below.

• VERIFIED PHRASES (deterministic regex extract from the documents — treat as authoritative for numerical claims)
• [insert number]calendar days either Party may terminate at 14 days notice
• breach(es) (if the breach(es) are capable of remedy) within 30 days after receipt of a request in writing f
• For the Term and for a period of 12 months thereafter (and save in respect of publ
• Content adapted and translated to suit the nuances of individual markets.
• Tenderers may include individuals, partnerships, limited companies, groupings or any combination of the foregoing with or without legal personality. However, a grouping if successful will be required to establish legal personality in order to enter into the contract.
• Closing Date for Receipt of Expressions of Interest: Monday 21th August 2023
• Administrative Deadline for receipt of completed Questionnaires Monday 21th August 2023 at 12:00

9. Risks, red flags & unusuals

• Qualification gate: the deterministic extract included a turnover threshold line (— use these verbatim for insurance / turnover. If a category (insurance, turnover) has no entry here, treat it as 'not specified' for THIS tender.), which can materially narrow bidder pool composition.
• The two-step process (PQQ then ITT) shifted effort to compliance evidence early, with competitive scoring detail potentially deferred.
• Technical and contractual granularity appeared ITT-dependent, increasing ambiguity at qualification stage for non-incumbent bidders.

10. SME fit assessment

This competition looked most accessible to firms with established public-sector tender capability, documented financial capacity, and direct operational experience in the relevant service category.

• Credible bidder profile — mid-sized to large specialist with formal QA/compliance process.
• Consortium / sub-contracting — allowed or addressed in the extracts (Appendix references and reliance provisions).
• Indicative bid-prep effort — 6 to 12 working days for evidence collation, form completion, and review cycles at PQQ level.
• Pwin signal — strongest for bidders with reusable qualification artefacts, comparable references, and low-friction mobilisation capability.

11. Where to dig deeper

• Source RFT/PQQ filenames: 297 RFT Digital Marketing Services.docx, NON OJEU Services Contract.docx, RFT Digital Marketing Services.docx] Provision of Digital Marketing & Recruitment S.
• eTenders CFT / notice reference: OJEU Services Contract.docx] Maynooth University.
• Clarification contact / portal: [email protected].
• Key attachments to prioritise: RFT, RFT Digital Marketing Services.docx] local/regional insights, etc., RFT Digital Marketing Services.docx] on condition that they can prove to the satisf.