RTÉ Audience Data and Consumer Intelligence Partnership

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1. At a glance

2. Scope of Work

RTÉ seeks a strategic partner to provide audience data and consumer intelligence. This partnership aims to support RTÉ's commercial, audience, and digital objectives over an initial three-year term. The contractor will deliver ongoing, in-depth audience insights across all RTÉ platforms, including television, radio, print, streaming, and digital channels. This intelligence is intended to inform decision-making within RTÉ's Commercial division and across other departments.

The scope encompasses four primary objectives:

• Cross-platform view: Delivering a comprehensive and comparable view of RTÉ audiences across all platforms and specific programmes.
• Richer profiling: Supporting audience profiling that extends beyond basic demographics to include attitudes, motivations, media consumption, and behaviours.
• Stronger conversations: Generating insights that enhance discussions with agencies and advertisers, thereby supporting revenue growth.
• Audience identification: Identifying premium, growth, and currently underserved audience segments.

Key service requirements include:

• Methodological Rigour:
• Transparent methodology with representative and defensible sampling.
• Adherence to recognised research industry standards and quality assurance processes.
• Production of repeatable outputs suitable for external use with agencies, advertisers, and media.
• Detailed proposals on research design, sampling frame, sample size and refresh frequency, weighting/calibration, and data quality controls.
• Audience Coverage:
• Comprehensive coverage across platforms, demographics, and geographies.
• Consumer Variables:
• Availability of attitudinal, behavioural, and media-consumption variables.
• Ability to cross-reference these variables with RTÉ's first-party data.
• Data Integration:
• Technical approach for integration with RTÉ's Business Intelligence (BI) and reporting platforms.
• Provision of available APIs, specified data formats, and adherence to security and data protection compliance (GDPR).
• Technology Roadmap:
• Plans for platform development over the contract term, including AI and analytics capabilities.
• Training and Support:
• Onboarding plan, ongoing training cadence, account management model, and helpdesk Service Level Agreements (SLAs).
• Innovation:
• Evidence of co-developed features or bespoke work delivered for comparable broadcaster or media clients.
• Outputs and Deliverables:
• Audience datasets, refreshed on an agreed schedule.
• Regular insight reports detailing audience trends and commercial implications.
• Presentation-ready outputs for internal and external stakeholders.

The partnership is expected to complement and enrich RTÉ's first-party data strategy, rather than duplicate it. It must enable scalable, self-serve access to insight, with a clear path to future AI-enabled capabilities. The contractor will provide training, consultancy, and proactive client support.

3. Background & buyer context

Raidió Teilifís Éireann (RTÉ) is Ireland's national public service media organisation. It provides television, radio, and online services domestically and internationally. In 2026, RTÉ marks 100 years of public service media in Ireland. The organisation operates television services including RTÉ One, RTÉ2, and RTÉjr, alongside radio stations RTÉ Radio 1, RTÉ 2fm, RTÉ lyric fm, and RTÉ Raidió na Gaeltachta. Digital services include RTE.ie, RTÉ Radio Player, and RTÉ Player, which recorded over 155 million streams in 2025. RTÉ Archives maintains a significant collection of audiovisual recordings. RTÉ also owns and manages Saorview, Ireland's free-to-air digital television service, and its transmission infrastructure is managed by its subsidiary, 2rn. This procurement is driven by RTÉ's need to understand its increasingly fragmented audience behaviour across platforms to support both its public service remit and commercial performance. The organisation is seeking a strategic, long-term partnership to evolve its audience intelligence capabilities.

4. Eligibility & selection criteria

Criterion Requirement