Feachtas Cumarsáide ar Bhuntáistí Fhoghlaim na Gaeilge i Scoileanna meán-Bhéarla

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

Buyer Title CPV / category Estimated value Per-year Procedure type Lots Location Contract length Submission deadline Go-live / start |-------|-------|----------------|------------------|----------|----------------|------|----------|------------------|---------------------|------------------| An Chomhairle um Oideachas Gaeltachta agus Gaelscolaiochta Feachtas Cumarsáide ar Bhuntáistí Fhoghlaim na Gaeilge i Scoileanna meán-Bhéarla not stated €80,000.00 not stated not stated not stated not stated not stated 2026-05-25T23:00:00+00:00 not stated

2. Scope of Work

The contract involves the design, development, and delivery of a comprehensive communication campaign aimed at promoting the benefits of learning Irish in English-medium schools. The campaign targets primary and post-primary schools, higher education institutions, and trainee teachers. The contractor will undertake the following activities:

• Communication Plan Development:

• Create a strategic communication plan focused on primary and post-primary English-medium schools and higher education institutions.

• Identify key messages, communities, and delivery methods.

• Propose innovative engagement methods.

• Campaign Development and Delivery:

• Design and implement a multi-channel communication campaign.

• Produce a series of materials, including audiovisual content and supporting resources.

• Ensure all materials are accessible, engaging, and suitable for educational settings.

• Video Production:

• Develop a high-quality video series exploring the benefits of learning Irish in primary and post-primary schools.

• Include a clear narrative from the perspective of students transitioning from primary to post-primary education.

• Highlight the experiences of students and the opportunities linked to the Irish language (e.g., careers, social connections, cultural participation).

• Ensure suitability for digital platforms, classrooms, and presentations.

• Additional Campaign Materials:

• Propose and develop supplementary media to support the campaign message and enhance its reach, including:

• Social media content (short videos, graphics, campaigns).

• Digital strategies for schools.

• Posters and printed materials.

• Interactive or web-based content.

• School engagement events or initiatives (if applicable).

The contractor must ensure that all outputs align with the campaign's objectives and effectively communicate the value of the Irish language.

3. Background & buyer context

This procurement aligns with the strategic objectives of promoting the Irish language as a central element of cultural identity. The campaign aims to enhance awareness of the importance of Irish in education and its broader social, cultural, and economic benefits. The initiative is part of a broader government policy to support bilingual education and foster a positive perception of the Irish language among young people. The buyer, An Chomhairle um Oideachas Gaeltachta agus Gaelscolaiochta, has a history of promoting Irish language education and is seeking to engage a creative agency with relevant experience.

4. Eligibility & selection criteria

Bidders must meet the following eligibility and selection criteria:

• Turnover requirement: Minimum average annual turnover of €200,000 in the education sector.
• Insurance:
• Public Liability: €2,000,000
• Employer's Liability: €2,000,000
• Professional Indemnity: €1,000,000
• Certifications: Not specified for this tender.
• Past experience: Minimum of 3 comparable projects in the education sector within the last 5 years.
• Personnel:
• Project Manager: Minimum 5 years of experience in educational campaigns.
• Creative Director: Minimum 3 years of experience in video production.
• Geographic / facility constraints: Not specified for this tender.

5. Award criteria & scoring

Bids will be evaluated based on the following criteria:

The evaluation will follow the Most Economically Advantageous Tender (MEAT) principle, balancing quality and price.

6. Submission requirements

Bidders must submit the following documents:

• Method statement / response document: Use the provided template, maximum 10 pages.
• CVs: Include CVs for key personnel, maximum 2 pages each.
• Pricing schedule: Complete the specified pricing template.
• Case studies: Provide 3 case studies of relevant projects, each valued between €10,000 and €50,000.
• Declarations: Include ESPD, Bona Fides, Tax clearance, and Conflict of Interest declarations.
• Mandatory site visit: Not applicable.
• Submission portal: Bids must be submitted via eTenders, adhering to specified format rules.

7. Key dates & process

8. Contract terms that matter

Key contract terms include:

• Term + extension structure: Initial contract duration of 12 months with an option to extend for an additional 6 months.
• Payment terms: Payments will be made upon completion of agreed milestones, with a 30-day payment period.
• Key SLAs/KPIs: Specific performance indicators will be established, including campaign reach and engagement metrics.
• Liquidated damages: Not specified.
• Termination clauses: Either party may terminate the contract with 30 days' notice.
• IP ownership: All intellectual property created during the contract will be owned by the buyer.
• Sub-contracting rules: Sub-contracting is permitted with prior approval from the buyer.

9. Risks, red flags & unusuals

Potential risks and concerns specific to this tender include:

• The requirement for a minimum average annual turnover of €200,000 may limit participation to established firms, potentially excluding smaller agencies.
• The absence of specified certifications could lead to varied interpretations of eligibility.
• The lack of a mandatory site visit may hinder bidders' understanding of the buyer's expectations and context.
• The tight timeline for project delivery may pose challenges for bidders in aligning resources and managing workloads.

10. SME fit assessment

This tender is suitable for small to medium-sized enterprises (SMEs) with a focus on educational campaigns and creative communication strategies. Viable bidders should have:

• Experience in delivering educational campaigns, particularly in bilingual contexts.
• Strong storytelling and video production capabilities.
• Familiarity with engaging young audiences and understanding of the Irish language and cultural context is desirable but not mandatory.

Consortium or sub-contracting arrangements are allowed, which may enable smaller firms to collaborate with specialists in video production or educational content. Bid preparation is estimated to require approximately 5-10 days, depending on the complexity of the proposal. The incumbent's strength and past performance may influence the competitive landscape, but the absence of a sole-supplier framework suggests opportunities for new entrants.

11. Where to dig deeper

• Source RFT filename: D2 Feachtas cumarsáide Gaeilge_Aibreán.docx
• eTenders CFT ID: not stated
• Contact email: not stated
• Important attachments:
• Appendix A — Project Objectives
• Appendix B — Submission Template
• Appendix C — Evaluation Criteria