Provision of MICE Event Specialist Services in the DACH Market

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

Tourism Ireland seeks a MICE Event Specialist to manage and execute events in the DACH market. The contract covers a range of activities aimed at promoting Ireland as a tourism destination through meetings, incentives, conferences, and exhibitions.

• Live and Virtual Events: Organise and deliver both live and virtual events, including sourcing suitable platforms for virtual engagements.
• Technical Support: Provide technical support for all events, ensuring smooth execution.
• Lead Generation: Conduct lead generation activities to attract potential clients and partners.
• Invitations and Surveys: Issue invitations to targeted attendees and conduct follow-up surveys to gather feedback.
• Venue Research: Identify and research suitable venues for hosting events.
• Content Generation: Develop engaging content for events and related promotional activities.
• Buyer Recruitment: Recruit a minimum of 30 top DACH MICE buyers for events.
• PR Activities and Newsletters: Manage public relations activities and produce newsletters to promote events and engage with stakeholders.
• B2B Platform Management: Research and recruit for B2B platforms, enhancing business-to-business interactions.

The contract is structured to allow for annual performance reviews and is subject to budget availability. The initial term includes a six-month probationary period.

3. Background & buyer context

Tourism Ireland, established under the Belfast Agreement, aims to increase tourism to the island of Ireland. The organisation is focused on promoting Ireland as a premier destination for MICE tourism, particularly in the DACH market, which is a significant source of visitors. This tender is part of a strategic initiative to enhance Ireland's visibility and attractiveness in this region. The contract aligns with Tourism Ireland's goals of boosting tourism numbers and supporting Northern Ireland's tourism potential. The procurement is driven by the need to engage effectively with the DACH market through specialised event management services.

4. Eligibility & selection criteria

• Turnover requirement: Minimum turnover of €70,000 in any of the previous three financial years.
• Insurance:
• Employer’s Liability Insurance: €13,000,000
• Public Liability Insurance: €6,500,000
• Professional Indemnity Insurance: €1,000,000
• Certifications: Not specified for this tender.
• Past experience: Minimum of three comparable projects within the last three years.
• Personnel: Not specified for this tender.
• Geographic / facility constraints: Not specified for this tender.

5. Award criteria & scoring

The evaluation follows the Most Economically Advantageous Tender (MEAT) criteria.

6. Submission requirements

• Method statement / response document: Use the named template, no page limits specified.
• CVs: Not specified for this tender.
• Pricing schedule: Complete the Excel Workbook – MICEDACH.xls.
• Case studies: Three contracts demonstrating relevant experience.
• Declarations: ESPD, Bona Fides, Tax clearance, Conflict of Interest.
• Mandatory site visit: Not applicable.
• Submission portal: eTenders, with a maximum upload size of 4GB.

7. Key dates & process

8. Contract terms that matter

The contract is for a maximum of five years, subject to annual performance reviews and budget availability. Payment terms are not specified. Key performance indicators (KPIs) and service level agreements (SLAs) are not detailed. The contract includes a six-month probationary period with a one-month termination notice. Intellectual property ownership and sub-contracting rules are not specified. No parent-company guarantee or bond requirements are mentioned.

9. Risks, red flags & unusuals

The contract's estimated value is close to the EU Services Threshold, which may limit the pool of bidders. The requirement for a minimum turnover of €70,000 could be a barrier for smaller firms. The geographic focus on the DACH market may favour firms with existing operations or partnerships in the region. The contract's reliance on annual budget availability introduces potential funding risks.

10. SME fit assessment

This tender is suitable for small to medium-sized enterprises with experience in MICE event management, particularly those with operations in the DACH market. Firms should have the necessary insurance cover and a turnover of at least €70,000. Consortium bids or sub-contracting are not explicitly mentioned, suggesting a single-entity approach. Bid preparation is likely to require several days, given the need for detailed case studies and compliance documentation. The presence of an incumbent is not specified, but the contract's structure suggests a competitive opportunity for new entrants.

11. Where to dig deeper

• Source RFT filename: INSTRUCTIONS Document - MICEDACH2026.pdf
• eTenders CFT ID: Not specified
• Contact email or clarification portal: Via eTenders messaging option
• Important attachments:
• Appendix 1: Pre-qualification and Suitability Criteria
• Appendix 2: Award Criteria
• Schedule 1: Specification Document