An Post Media Auditing Services

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

Buyer Title CPV / category Estimated value Per-year Procedure type Lots Location Contract length Submission deadline Go-live / start |----------------|---------------------|------------------------------|------------------|----------|-------------------------|------|----------|------------------|-----------------------------|------------------| An Post 32 - Media Auditing Marketing & Communications not disclosed not stated Negotiated Procedure not stated Ireland 3 years + 2 optional 2026-05-25 11:00:00 UTC not stated

2. Scope of Work

An Post seeks an independent Media Auditing partner to evaluate its media investments across all channels. The contractor will conduct bi-annual analyses to ensure transparency, maximize value, and improve media performance. The scope includes:

• Media Audits across divisions: Brand, Mail & Parcels; Insurance; Retail & Finance.
• Media Types: Audits will cover TV, VOD, Online Display (including Programmatic), Radio, Press, and Outdoor.
• Deliverables:
• Analysis of media costs, delivery, quality, competitiveness, and campaign effectiveness.
• Verification of competitive pricing and high-quality placements from media buying agencies.
• Identification of optimization opportunities.
• Presentation of findings through actionable reports and stakeholder presentations.
• Assessment Metrics:
• Media costs and trends.
• Competitive activity.
• Campaign objective delivery versus plans.
• Quality review against contracts and market standards.
• Coverage results and impressions delivered versus plans.
• Detailed reviews of select radio campaigns.
• Control audits including spot-by-spot analysis and regional analysis.

The contractor must demonstrate the capacity to provide all required services, with the understanding that requirements may evolve based on An Post’s operational needs.

3. Background & buyer context

This procurement aligns with An Post's strategic objective to enhance the effectiveness of its media activities. An Post, established in 1984, operates the national postal service and various financial services. The decision to procure media auditing services stems from a need for transparency and optimization in media spending, particularly as An Post continues to adapt to changing market dynamics and consumer behaviors.

4. Eligibility & selection criteria

Bidders must meet the following minimum requirements:

• Turnover requirement: Minimum annual turnover of €400,000 for the last three financial years.
• Insurance:
• Employer’s Liability: €13,000,000
• Public and Products Liability: €6,500,000
• Professional Indemnity: €2,600,000
• Certifications: Not specified for this tender.
• Past experience: Not specified for this tender.
• Personnel: Not specified for this tender.
• Geographic / facility constraints: Not specified for this tender.

Bidders must provide evidence of meeting these criteria through documentation such as audited accounts and declarations.

5. Award criteria & scoring

Bids will be evaluated based on the following criteria:

The evaluation will follow a Most Economically Advantageous Tender (MEAT) approach, balancing price and quality.

6. Submission requirements

Bidders must submit the following documents:

• Method statement: Completed using the provided template, with a maximum of 15 pages.
• CVs: For key personnel, limited to 2 pages each.
• Pricing schedule: To be submitted in the specified format.
• Case studies: At least two relevant projects, with values ranging from €100,000 to €500,000.
• Declarations: Including ESPD, Bona Fides, Tax clearance, and Conflict of Interest.
• Mandatory site visit: Not specified for this tender.
• Submission portal: All documents must be uploaded to eTenders in a single zip file.

7. Key dates & process

8. Contract terms that matter

Key contract terms include:

• Duration: 3 years with an option for 2 additional years, at An Post's discretion.
• Payment terms: Not specified in the documents.
• Key SLAs/KPIs: Not specified in the documents.
• Liquidated damages: Not specified in the documents.
• Termination clauses: Not specified in the documents.
• IP ownership: Not specified in the documents.
• Sub-contracting rules: Sub-contracting is permitted but must be disclosed and approved by An Post.

9. Risks, red flags & unusuals

Potential risks include:

• The turnover requirement of €400,000 may limit participation to established firms, potentially excluding smaller entities.
• The lack of specified past experience requirements may lead to varied interpretations of eligibility.
• The absence of detailed SLAs or KPIs may create ambiguity in performance expectations.

10. SME fit assessment

This tender is suitable for:

• Credible bidders: Small to medium-sized enterprises with experience in media auditing and the necessary insurance coverage.
• Consortiums: Allowed, enabling smaller firms to partner with others to meet requirements.
• Bid preparation effort: Estimated at 10-15 days for a thorough response.
• Pwin signal: The absence of an incumbent may provide an opportunity for new entrants, but the established nature of An Post may favor experienced bidders.

11. Where to dig deeper

• Source RFT filename: 00032 - Media Auditing - PQQ V3 12.05.26.pdf
• eTenders CFT ID: not specified
• Contact email: not specified
• Important attachments:
• Appendix 2 – Consortium Submission Requirements
• Appendix 4 – Applicant's Statement of Confirmation
• Appendix 5 – Declaration of Going Concern