2026 AHRRA RFT for Brand Design and Visual Identity Services

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

The Assisted Human Reproduction Regulatory Authority (AHRRA) seeks Brand Design and Visual Identity Services. The estimated expenditure for these services over the contract term is €75,000 (excluding VAT). The contract is for a duration of one year, with a potential extension of up to twelve months.

The core activities required under this tender include:

• Brand Design and Visual Identity Development: This encompasses the creation of a comprehensive visual identity for the AHRRA.
• Logo Concepts: Tenderers must provide a minimum of four draft logo concepts.
• Digital Colour Palette: Development of a digital colour palette that adheres to WCAG 2.2 AA minimum contrast ratios.
• Compliance with Standards: The visual identity must support the AHRRA's ambition to meet WCAG 2.2 AA standards for its website.
• Support for Public-Facing Functions: The visual identity will be used to support AHRRA's public facing functions, stakeholder engagement, and statutory communications.
• Phased Implementation: The services will support AHRRA's preparations for commencing statutory provisions, with services to the public provided in a phased manner from early 2028.

The AHRRA is a newly established statutory body responsible for regulating assisted human reproduction, fertility treatment, and surrogacy in Ireland, following the Health (Assisted Human Reproduction) Act 2024. The visual identity is intended to establish a coherent, professional, and accessible presence for the authority.

3. Background & buyer context

The procurement is driven by the establishment of the Assisted Human Reproduction Regulatory Authority (AHRRA) under the Health (Assisted Human Reproduction) Act 2024. This Act, enacted in July 2024, creates the first statutory regulatory framework in Ireland for assisted human reproduction and surrogacy practices. The AHRRA is a newly established, independent, evidence-based regulatory agency tasked with protecting, promoting, and ensuring health and wellbeing in this sector. As a developing authority, AHRRA requires a professional visual identity to support its public functions, stakeholder engagement, and statutory communications. The authority is currently operating from temporary premises at 7 Fitzwilliam Street Lower, Dublin 2, and is preparing for the commencement of its statutory provisions, with public services expected to roll out from early 2028.

4. Eligibility & selection criteria

To be considered for this tender, bidders must meet the following minimum requirements:

• Turnover requirement: Tenderers must confirm an average annual turnover of at least €250,000 in each of the last three financial years.
• Insurance: The successful tenderer must hold the following insurances for the term of the Services Contract:
• Employer’s Liability: €13,000,000
• Public Liability: €2,000,000
• Professional Indemnity: €500,000
• Product Liability: Not specified for this tender.
• Certifications: Not specified for this tender.
• Past experience: Tenderers must provide details of two reference sites where similar services have been delivered. This should include company name, contact details, date services were delivered, and contract value and duration.
• Personnel: Not specified for this tender.
• Geographic / facility constraints: Not specified for this tender.

5. Award criteria & scoring

The contract will be awarded based on the most economically advantageous tender, determined by the following criteria:

Criterion Weight (%) Sub-criteria