Media Advertising Partner

AI-generated analysis of the documents. Check the official notice and any amendments for current submission details.

1. At a glance

2. Scope of Work

University College Dublin (UCD) Smurfit School seeks a Media Advertising Partner to provide advertising services. The estimated value for the term of any awarded Services Contract is €50,000. This value is for guidance only and does not represent a commitment to spend. The contract duration is six months.

The scope of work involves the provision of media advertising services. Specific deliverables and activities include:

• Fixed teaser placement: A minimum of one week on a relevant section index page.
• Rotational MPU placements: For a period of two weeks, delivering a minimum of 100,000 impressions per feature.
• Digital teaser placements: Rotational placements over a two-week period, delivering a minimum of 100,000 impressions per article.
• Targeted audience segments: Advertising campaigns must reach relevant audience segments, with a minimum reach of 15,000 users per feature.
• ePaper platform targeting: Advertising to the media partner’s subscriber base via the ePaper platform.
• Homepage feature placement: Section homepage feature placement within 7 days of print publication, for a minimum of 24 hours.

The contract is for a single source provider. Tenderers must acknowledge that UCD is not obligated to purchase any minimum value of services. The services are to be performed within the Republic of Ireland.

3. Background & buyer context

University College Dublin (UCD) is procuring a Media Advertising Partner for its Smurfit School. This procurement is conducted under an open procedure, as per the European Union (Award of Public Authority Contracts) Regulations 2016. The estimated value of the contract is €50,000 for its six-month term. UCD aims to encourage participation from Small and Medium Enterprises (SMEs) and encourages larger enterprises to consider including SMEs in their proposals. The RFT does not specify a particular programme or policy driver beyond the general need for media advertising services for the Smurfit School. No incumbent provider is explicitly mentioned.

4. Eligibility & selection criteria

Tenderers must meet the following minimum requirements to be considered:

• Turnover requirement: An average annual turnover of €100,000 for any one of the three previous financial years from the RFT date. Evidence required is a letter from an Accountant/Auditor confirming turnover for the previous three years, on the Accountant/Auditor's letterhead.
• Insurance: The successful tenderer must hold the following insurances for the term of the Services Contract:
• Employer’s Liability: €13 million (for any one claim or series of claims arising out of a single occurrence).
• Public Liability: €3.5 million (for any one claim or series of claims arising out of a single occurrence).
• Professional Indemnity: €2.5 million (for any one claim or series of claims arising out of a single occurrence).
• Cyber Liability/Data protection: €1 million (for any one claim or series of claims arising out of a single occurrence). Tenderers confirm they will obtain and hold these insurances by signing the Tenderer's Statement.
• Certifications: Not specified for this tender.
• Past experience: Tenderers must demonstrate successful delivery of two (2) similar contracts. These contracts must be comparable in nature, scale, and complexity to those detailed in Appendix 1 (Requirements and Specifications).
• Personnel: Applicants to the Full-time MBA are typically expected to have a minimum of three years’ professional experience (with five years preferred), while Executive MBA candidates generally have a minimum of five years’ experience (with seven years preferred). This appears to relate to the target audience for advertising, not the bidder's personnel.
• Geographic / facility constraints: Services are to be provided within the Republic of Ireland.

5. Award criteria & scoring

The award criteria are not explicitly detailed with percentage weightings in the provided extract. However, the tender procedure is an open procedure, and the evaluation will likely follow standard public procurement principles, assessing both suitability and the most economically advantageous tender.

Criterion Weight (%) Sub-criteria